GTM Operator

Data Drone builds 0-1 SaaS products and the team that ships them. No bosses, no managers — the playbook manages, the copilot tracks. Every role owns a small, defined space with extreme accountability. We don't talk about growth. We grow — through content that reaches the right people, on the right platforms, at the right time.

You'll own content distribution across every active platform — Meta, Linked In, Tik Tok, paid search, and whatever comes next. You schedule the content, manage the communities, monitor performance, and optimize what works. The Creative Soldiers produce it. The Brand team approves it. You get it in front of the audience and make sure it drives pipeline — not just impressions.

• Daily: publish on cadence across all active platforms and manage communities — comments and DMs within SLA.
• Daily: monitor organic and paid performance per platform; keep paid campaigns within budget discipline.
• Weekly: diagnose underperformers, amplify what works, and adjust to algorithm shifts.
• Monthly: deliver the content-to-pipeline attribution report — which platform drove the most demo requests.
• Always: coordinate with Creative Soldiers (content), Branding (compliance), and Newsletter (cross-pollination).

• Schedule and publish content on cadence across all active platforms
• Manage communities — respond to comments and DMs within SLA
• Monitor performance — organic and paid metrics per platform
• Manage paid campaigns — setup, monitoring, optimization, budget discipline
• Track content-to-pipeline attribution — connect social activity to demo requests and signups
• Coordinate with Creative Soldiers (content), Branding (compliance), and Newsletter (cross-pollination)
• Maintain GTM Onboarding Playbook and all platform operational playbooks

• You've managed social media distribution for a brand — not a personal account. Multiple platforms, scheduling tools, performance tracking.
• You understand platform algorithms well enough to adjust when reach drops — not just post and hope.
• You can manage paid campaigns on Meta or paid search — setup, targeting, budget management, ROAS monitoring.
• You respond to community engagement fast. Comments, DMs, mentions — within hours, not days.
• You track attribution. You can answer "which platform drove the most demo requests this month?" with data.
• You maintain a content calendar. Publishing on schedule is non-negotiable, not aspirational.

• Experience with B2B SaaS marketing on social platforms
• Experience with Buffer, Hootsuite, or equivalent scheduling tools
• Experience with Meta Ads Manager and paid search
• Experience with Linked In organic growth strategies
• Comfort with AI copilots for performance analysis and content briefs

• Consistency compounds. One post a day for 90 days beats 30 posts in one week. The calendar is the heartbeat. Don't break the rhythm.
• Engagement over impressions. 100 comments from the target audience beats 10,000 views from the wrong one.
• Amplify what works. When a post outperforms, boost it. The algorithm told you the audience liked it. Listen.
• Diagnose what fails. A post that under performs is data, not defeat. What was different? Timing? Format? Hook? Adjust and test.
• Attribution is your proof. If you can't connect content to pipeline, you can't prove content works. Track it imperfectly rather than not at all.
• You distribute, you don't create. Your skill is knowing WHEN, WHERE, and HOW to publish — not producing the content itself.

• 30 Days — Platforms audited. Playbooks read. First week of content published. Community management SLAs met.
• 90 Days — Engagement growing. Attribution clear. Strategy validated. GTM runs without daily…