Senior Brand Activation Manager - RTD

Job Req

Job Type: Full-time

Work Category:
Hybrid Telecommute (Dallas, TX and Modesto, CA) and Remote (Chicago, IL and NYC, NY)

Application Close Date: 12/31/2026

Sponsorship:
Not Available

Compensation: $ 151,000 - $ 226,600

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Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo's diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy.

Find the full portfolio here.

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Location:

Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite) or Chicago, IL (Remote) or New York City, NY (Remote)

Ready to bring bold brand strategies to life in the marketplace? As a Senior Brand Activation Manager, RTD, you'll serve as a key connection between the Business Unit and Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce teams. You'll transform brand strategy into compelling commercial programs that drive measurable sales impact across retail and on-premise environments.

In this highly collaborative role, you'll lead the commercialization and activation of priority brands and major initiatives from strategy through execution. You'll partner across the organization to develop sales programming, point-of-sale materials, channel-specific tactics, retail hooks, and field-ready plans while creating alignment around priorities, execution standards, and measures of success.

You'll also play an influential role with Sales and Business Unit leadership, helping translate brand plans into actionable field strategies and ensuring our teams have the tools, messaging, and direction needed to succeed. From major sales launches and customer planning to market visits and activation oversight, you'll have the opportunity to see your strategies come to life and use results to continuously strengthen execution.

If you thrive at the intersection of brand building, commercial strategy, and sales activation and enjoy turning ideas into marketplace impact, this is an opportunity to help shape how our RTD brands win with customers, distributors, and consumers.

• Bachelor's degree plus 8 years of marketing, sales, distributor management or end-to-end project management experience reflecting increasing levels of responsibility; OR Bachelor's Degree plus 6 years of Gallo marketing, sales, distributor management or end-to-end project management experience reflecting increasing levels of responsibility; OR Master's degree plus 6 years of marketing, sales, or distributor management experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 11 years of marketing, sales, distributor management or end-to-end project management experience reflecting increasing levels of responsibility.
• Experience in the RTD or Beer Industry.
• Required to travel up to 50% of the time by automobile and air travel to perform the core functions of the role, including market visits, customer and distributor meetings, sales and planning meetings, and activation oversight.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job…