Director of Commercialization

• Pay or shift range: $150,000 USD to $175,000 USD
  The salary range listed is the expected pay range for this position. Final compensation will be based on skills, experience, location, qualifications, and other job-related factors permitted by applicable law.
• Full-Time
• Requisition #: DIREC
  001691

Position Summary

The Director, Commercialization is responsible for translating the company’s brand, consumer, category, and business strategies into compelling go-to-market strategies and actionable commercial plans that drive sales growth across channels.

This role serves as a critical connector across Marketing, Sales, Consumer & Shopper Insights, Category Management, and Innovation, synthesizing complex information into clear, differentiated sales narratives and tools that enable the organization to win with customers.

The Director leads the national commercialization strategy and sales narrative, ensuring priorities are clearly articulated and customized for the unique needs of each sales channel and customer. This individual also owns the national sales toolkit and supports innovation commercialization.

Key Responsibilities

• Collaborate cross functionally to help shape go-to-market strategies for key business priorities, including portfolio initiatives, major brand programs, innovation launches, and strategic growth opportunities.
• Establish commercialization frameworks, processes, and timelines that align cross-functional teams and ensure effective execution.
• Identify the critical selling opportunities, proof points, and activation requirements needed to drive customer adoption and business growth.
• Partner with Sales leadership to ensure commercialization strategies are practical, differentiated, and aligned with customer needs.

National Sales Narrative & Channel Customization

• Lead the development of compelling national sales narratives that articulate the company’s growth story, category opportunity, portfolio strategy, and reasons for customers to partner with the business.
• Synthesize inputs from Marketing, Insights, Category Management, Sales, Finance, Innovation, and other functions into a cohesive and compelling commercial story.
• Translate the national narrative into tailored selling stories for different channels, customers, and selling occasions, maintaining consistency with the overarching brand and business strategy while addressing distinct customer needs and dynamics.
• Partner with Sales leadership and account teams to continuously evolve the narrative based on customer feedback, market dynamics, and business performance.
• Own and maintain the national sales toolkit, serving as the central source of truth for sales messaging, selling stories, category insights, brand assets, product information, innovation materials, and supporting proof points.
• Establish standards and governance for sales materials to ensure consistency, accuracy, quality, and ease of use.
• Develop and maintain core sales presentations, one-pagers, sell sheets, talking points, customer narratives, FAQs, and other commercial materials.
• Establish processes to regularly refresh sales materials based on new insights, business results, product changes, competitive activity, and evolving customer needs.
• Ensure sales teams have the right materials available at the right time to support customer meetings, line reviews, selling cycles, and business planning.

Cross-Functional Integration

• Serve as a conduit and collaborator between Marketing, Sales, Consumer & Shopper Insights, and Category Management, ensuring teams are aligned around common commercial priorities and narratives.
• Commercial governance + alignment rituals - establishing the cadence, checkpoints, and cross-functional forums that keep commercialization on track.
• Identify…