Sr Manager of Brewery & Hospitality - Sierra Nevada Brewing

Sr Manager of Brewery Experience & Hospitality - Sierra Nevada Brewing Co

At Sierra Nevada, our breweries are more than where we make great beer. They're destinations where people come to taste, learn, and experience our 45‑year legacy of craft, quality, and community. We're hiring a Sr Manager of Brewery Experience & Hospitality to lead all guest‑facing operations at our Chico, CA brewery. This leader will shape how visitors experience our taproom, restaurant, tours, retail shop, and on‑site events.

Ensuring every touchpoint reflects our values and delivers a memorable, premium experience. This role sits on the Marketing team and leads a large, diverse group of managers. We're looking for someone who blends hospitality intuition with brand storytelling, strong operational leadership, and a passion for creating exceptional guest experiences.

We’re committed to our employees and work hard to prove it. For starters, we’re offering $118,918 to $185,511 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details. But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing training, state‑of‑the‑art equipment, and preventative care.

We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well‑being benefits including paid sick leave. We foster a culture of work‑life balance and always encourage employees to use and enjoy their paid time off.

• Partner cross‑functionally with Marketing, Sales, Operations, HR, EHS&S, and Finance to deliver cohesive, premium experiences that bring our brand to life on‑site. In doing so create a culture that fosters brand love, authentic customer service and premium service standards.
• Develop new and differentiating visitor experiences that grow traffic and increase time spent on‑site.
• Champion the Sierra Nevada brand experience across all guest‑facing operations — ensuring every interaction reflects our values of quality, integrity, people, community, and sustainability.
• Shape the long‑term vision for our breweries as flagship destinations that celebrate authentic craft, culture, and connection, blending business performance with guest satisfaction.
• Own financial performance across all guest‑facing business units, including budgets, P&Ls, labor efficiency, and operational KPIs.
• Establish and monitor success metrics (guest traffic, revenue, satisfaction, labor utilization, and engagement) to drive continuous improvement.
• Ensure compliance with food safety, alcohol service, OSHA requirements, accessibility standards, and all regulatory and company policies in partnership with EHS.
• Elevate guest experience standards by developing and reinforcing consistent hospitality practices and SOPs across all touchpoints.
• Drive innovation and efficiency by identifying operational gaps and implementing new systems or technologies that elevate service quality and profitability.
• Partner with Brand, Innovation, and Integrated Marketing to enhance storytelling, product launches, and the Friends of the Family loyalty program.
• Oversee guest relations and service recovery processes to ensure timely, thoughtful resolution that protects brand loyalty.
• Develop and mentor a strong bench of leaders across F&B, tours, retail, and onsite events; identify future talent needs and support succession planning.
• Create a culture of accountability, coaching, and continuous development that supports high performance and retention across all Brewery Experience teams.
• Lead annual strategic planning for Brewery Experience & Hospitality, aligning the sites priorities with enterprise‑wide brand, commercial, and visitor‑experience goals.
• Build and maintain local partnerships that deepen community ties and drive repeat visitation. Represent Sierra Nevada within the community, including tourism groups, local organizations, and…