Social Media Strategist; Marketing Communications Professional II

Job no: 562635
Work type: Staff
Location: Chico
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications

California State University (CSU), Chico is a comprehensive and residential public university, holding Hispanic-Serving Institution (HSI) designation. Chico State operates as part of the 23-campus CSU system, which educates the most ethnically, economically, and academically diverse student body in the nation. The University enrolls over 15,000 students, with over half identifying as first-generation college students.

Chico State is committed to recruiting outstanding candidates. The ideal candidate will embrace our values predicated on the primacy of student success and the elimination of equity gaps, have demonstrated experience working with diverse populations, and will contribute to policies, programs, and practices that support an inclusive, accessible, and equitable learning and working environment. Black, Indigenous, People of Color, veterans, and those with diverse abilities are encouraged to apply.

Job/

Department Summary:

Under general supervision of the Director of Strategic Marketing, the Social Media Strategist develops and implements organic social media strategies and initiatives that support Chico State’s brand and advance University marketing, communications, and visibility goals. The position manages the University’s social media presence, including content planning, audience engagement, content development, and performance analysis, using social media trends, analytics, and audience insights to inform strategy and recommend ongoing improvements.

The Strategist also provides lead work direction and training to student employees and collaborates with social media managers and content creators across campus to share best practices and support coordinated efforts.

Required

Education and Experience:

Equivalent to a bachelor’s degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Preferences:

Preference may be given to applicants with the following as they may be considered specialized skills:

• Experience in higher education, nonprofit, public-sector, or other mission-driven communications.
• Advanced skills in photography, video production/editing, graphic design, or other digital content production.

Time Base: Full-time

Pay Plan: 12/12

CSU Classification Salary Range: $62,136 (Step
1) - $90,516 (Step 20) per year.

Benefits: This position qualifies for benefits including tuition fee waiver (if eligible).

Education Code 89521 Requirements:
Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

California State University, Chico, in accordance with CSU policy, may require that the successful candidate complete a background check (including a criminal records check, sexual offender registry check, and/or fingerprinting) prior to assuming this position.…