Senior Market Manager - Community Marketing; Alberta​/BC

Senior Market Manager - Community Marketing (Alberta/BC)

Location:

Vancouver, BC;
Victoria, BC;
Edmonton, AB;
Calgary, AB, CA

Jobs by Category:
Sales and Marketing

Job Function:
Marketing

Status:
Full Time

Schedule:

Regular

Join our team and what we’ll accomplish together

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do.

In doing so, we create innovations that change the lives of thousands of people across Canada.

At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone’s ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.

What you’ll do

The Senior Marketing Manager will be responsible for developing and executing localized marketing strategies and GTM campaigns to maximize market penetration in communities across Alberta & BC. This strategic role requires deep expertise in community marketing, partnership management, and 360 strategy execution.

Holistic 360 Market Approach:

• Develop and execute localized marketing campaigns and go-to-market strategies
• Ensure unification and prioritization of all products (wireline and wireless)
• Plan and execute integrated marketing strategies
• Coordinate 360 approach with all stakeholders

Personalized Market Approach and Cultural Alignment:

• Lead market selection and local activation
• Interlock across business units and channel marketing teams
• Create and execute localized partnerships in 360 approach

Community Engagement and Influence:

• Develop and execute community engagement strategies
• Manage communications and influencer strategies
• Create and execute community activation plans
• Develop local social media strategies

Go-to-Market Strategy and Cross-Departmental Initiatives:

• Execute network delivery go-to-market strategy
• Lead cross-departmental initiatives to drive acquisition

Customer Journey - Marketing:

• Develop end-to-end integrated customer journey for communities
• Manage pre and post-acquisition customer journey
• Optimize customer experience in communities

What you bring

Education and Experience:

• Bachelor's degree in business administration, marketing, commerce, or related field
• Minimum 7-10 years of experience in marketing
• Deep knowledge of AB/BC market and its commercial and cultural specificities
• Experience in partnership management

Technical

Skills:

• Experience with sales analysis platforms and channel performance
• Project management skills and commercial deployment methodologies
• Knowledge of go-to-market strategies and multi-channel marketing
• Financial analysis and profitability modeling capability

Interpersonal

Skills:

• Excellent communication and negotiation skills
• Leadership and ability to influence and motivate external partners
• Strategic and analytical thinking with commercial orientation
• Adaptability and change management in a dynamic environment

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn’t match your expectations. We’re open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus…