Regional Marketing Sr. Coordinator

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change. Make an impact with our Regional Marketing team as a Sr. Coordinator. This role is responsible for translating regional business priorities into integrated, full-funnel go-to-market strategies and marketing programs that build brand awareness, strengthen client engagement and generate qualified growth opportunities.

Working closely with the Regional Managing Partner, niche leaders and national marketing teams, the RMM leads the development, execution and optimization of data-driven marketing programs that position MNP as a Trusted Advisor and accelerate business growth across the region, niches and client segments. MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada.

Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

Accountable for taking a highly collaborative approach to working with regional stakeholders to translate business objectives into an integrated go-to-market (GTM) strategy for the region

Lead the planning, coordination, and execution of marketing campaigns, events, sponsor ships, client programs, and business development initiatives

Support annual marketing planning, budget development, tracking, and reporting

Collaborate with service and client group leaders to support client retention, referral mapping, targeted pursuit strategies, and account-based marketing initiatives

Develop creative campaign briefs and coordinate marketing activities across digital, social media, website, advertising, direct marketing, and publicity channels

Build and maintain relationships with community organizations, media contacts, vendors, sponsorship partners, and key marketplace influencers

Measure and optimize marketing performance through data, insights and KPI reporting to maximize business impact and ROI

Measure and report on marketing performance, campaign effectiveness, and return on investment, making recommendations for continuous improvement

Maintain regional marketing assets, promotional materials, databases, client lists, and event resources while ensuring alignment with MNP brand standards

Provide guidance, support, and mentorship to junior marketing resources and contribute to a collaborative, high-performing team environment

Support special projects and regional initiatives as required

Maintain flexibility to travel, as necessary

Skills And Experience

Post-secondary degree or diploma in in marketing, communications, event planning or other related field

Minimum 4 years of marketing experience

Professional services industry experience, including corporate writing experience is considered an asset

Strong Project Management, presentation and reporting skills

Possess business development skills and knowledge

Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and Power Point

Experience with web, digital and social media platforms

A valid driver's license is necessary as travel will be required

Core Competencies and Personal Characteristics

Integrity - professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships

Energy - displays enthusiasm, optimism and passion while maintaining a high level of productivity and a balanced lifestyle

Diversity - understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences

Communication - effectively expresses ideas and conveys information in business writing, conversations and interactions with others that make an impact and persuade their intended audience(s)

Client Service Excellence - understands the importance of quality client service, proactively identifies client needs and creates strategies to proficiently serve clients

Business Development - looks for and seizes profitable business opportunities while focusing on the ability to gain increased presence in the community

Forward Thinking - anticipates the implications of situations, takes appropriate action as needed and prepares for possible contingencies

People Management & Leadership - goal-driven leader who effectively manages self,…