TikTok Shop Brand Growth Lead

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Compensation: Competitive salary + performance-based bonus

Reports to: Founder / CEO

Company Description

Yola Beauty is a beauty brand management and distribution company specializing in introducing global and K-Beauty brands to the U.S. market. We offer comprehensive support through brand localization, compliance, go-to-market (GTM) planning, retail execution, and sales expansion. Our mission is to empower beauty brands to grow through strategic planning, innovative creativity, and strong partnerships with leading retailers. Yola Beauty aims to connect global beauty trends with diverse consumer demographics across offline and online channels.

Role Description

As Tik Tok Shop Brand Growth Lead
, you will own the overall performance of one beauty brand on Tik Tok Shop
, including GMV growth, content strategy direction, creator ecosystem development, and paid media collaboration.

You will build and run the playbook that takes a brand from cold start → momentum → repeatable growth
.

• Monitor Tik Tok Shop account performance, GMV output, and content efficiency
• Set and refine content direction and creative strategy
• Work with internal or external content teams to plan weekly and monthly content output
• Collaborate with the paid ads team to analyze performance and align organic + paid strategies
• Oversee affiliate and creator strategies and build a brand-owned influencer pool
• Review data, budgets, and ROI to guide decision-making
• Join weekly brand meetings with the Brand Manager to review results and plan next steps

• Own Tik Tok Shop GMV, growth trajectory, and overall performance for one beauty brand
• Track sell‑through, content efficiency, and creator productivity
• Ensure execution aligns with brand goals and platform dynamics
• Define the correct content direction for the brand: key messages, hooks, formats, and angles
• Work with content teams to plan output strategies and volume
• Identify winning formats and scale them across creators and campaigns
• Partner with the paid ads team to analyze performance and conversion data
• Align organic content strategy with paid amplification plans
• Optimize overall ROI across organic, affiliate, and paid efforts

• Oversee affiliate partnerships and creator collaboration strategy
• Build and manage a brand‑owned creator/influencer pool
• Ensure creators are aligned with brand positioning and performance goals

• Plan and monitor monthly output and investment budgets
• Balance growth objectives with efficiency and ROI
• Provide structured input for forecasting and resource allocation

• Work closely with the internal Brand Manager on planning and execution
• Lead or support weekly brand review meetings with brand partners
• Present performance updates, insights, and action plans clearly and professionally

• 3–5+ years of experience in Tik Tok, social commerce, brand growth, or e‑commerce operations
• Strong understanding of Tik Tok Shop mechanics, creator commerce, and content‑driven sales
• Experience managing or directing content, affiliate, or performance teams
• Comfortable owning GMV and business outcomes rather than executing individual tasks
• Data‑driven mindset with the ability to translate insights into strategy
• Strong communication and cross‑functional collaboration skills
• Bilingual in English & Mandarin or Korean is a plus.

• True ownership of a brand’s Tik Tok Shop performance
• Direct exposure to executive decision‑making and growth strategy
• Opportunity to shape Yola’s Tik Tok Shop operating model
• Clear path to managing multiple brands or a full category in the future

If you’re passionate, curious, and excited to grow your career in the beauty industry, we’d love to meet you.