Marketing Lead

Final date to receive applications: 16 October 2026

Department: Operations

Employment Type: Full Time

Location: Chino, California

Reporting To: Brandon Nixon

Compensation: $90,000 - $100,000 / year

Automotive SaaS | SEO, Industry Events and Digital Marketing

Chino, CA | Full-time | In person

Marketing Lead with automotive industry experience who combines strong marketing strategy, hands‑on execution, SEO expertise, and team leadership. You will report to the company’s Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results.

Update Promise develops automotive software and AI solutions supporting dealership scheduling, customer communication, service operations, payments, and customer experience. We work with leading automakers, including Honda, Acura, Toyota, Lexus, Hyundai, Genesis, Mazda, Kia, Audi, BMW and Ford, and serve thousands of automotive centers across North America. Recent innovations include our Harmony AI platform and a smart‑glasses video inspection integration with Meta.

We are seeking a Marketing Lead with automotive industry experience who combines strong marketing strategy, hands‑on execution, SEO expertise, and team leadership. You will report to the company’s Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results.

You will own the marketing plan, lead team assignments, maintain brand standards, and keep projects moving. Our existing team supports content, creative production, publishing, and website development.

You will use AI tools such as ChatGPT and Claude to work faster, while reviewing outputs for accuracy, protecting confidential information, and taking responsibility for the finished work.

You will own the marketing plan, lead team assignments, maintain brand standards, and keep projects moving. Our existing team supports content, creative production, publishing, and website development.

You will use AI tools such as ChatGPT and Claude to work faster, while reviewing outputs for accuracy, protecting confidential information, and taking responsibility for the finished work.

• Own the annual and quarterly marketing plans aligned with executive priorities, sales goals, and product releases.
• Maintain a weekly calendar with clear assignments, deadlines, and deliverables.
• Lead work across marketing teammates, website support, vendors, sales, and product teams.
• Identify delays early and resolve execution problems.
• Present recommendations for campaign priorities, spending, and resource needs.

• Plan and execute campaigns that reach dealer principals, general managers, and fixed operations leaders across email, social media, websites, events, OEM, and partner channels.
• Generate qualified dealership and dealer group leads and drive demo bookings.
• Develop messaging for Update Promise, Harmony AI, and related products.
• Lead product launch materials, campaign schedules, and sales follow‑up.
• Work with sales to evaluate lead quality and improve campaign results.

• Guide and review articles, case studies, sales collateral, presentations, product announcements, and creative assets.
• Translate technical product capabilities into clear customer benefits.
• Maintain consistent messaging across company websites and marketing channels.
• Support executive Linked In content and industry thought leadership.

• Own keyword strategy, on‑page optimization, and content planning for dealership and service…