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Motorcycle Sales Manager

Job in Christchurch, Dorset County, PE14, England, UK
Listing for: Pembrook Resourcing
Full Time position
Listed on 2026-07-03
Job specializations:
  • Sales
    Automotive Sales, Retail Sales
Salary/Wage Range or Industry Benchmark: 50000 - 60000 GBP Yearly GBP 50000.00 60000.00 YEAR
Job Description & How to Apply Below

Motorcycle Sales Manager

Location: Christchurch
Salary: 35,000 Basic + Uncapped Bonus (OTE 60,000)
Benefits: Company Motorcycle Pension Scheme Staff Discounts
Job Type: Full Time Permanent

The Role

An exciting opportunity has arisen for an experienced and driven Motorcycle Sales Manager to lead a successful sales team at a well-established motorcycle dealership in Christchurch. This is a fantastic opportunity for a passionate motorcycle enthusiast with strong leadership skills to drive sales performance, maximise profitability, and deliver an exceptional customer experience.

Offering a competitive basic salary, uncapped earning potential, and a company motorcycle, this role is ideal for an ambitious sales professional looking to take the next step in their career.

Key Responsibilities

  • Lead, motivate, and develop the motorcycle sales team.
  • Drive new and used motorcycle sales performance.
  • Manage showroom activity and ensure exceptional customer service standards.
  • Monitor and achieve sales, finance, and accessory targets.
  • Develop effective sales strategies to maximise profitability.
  • Oversee stock management and vehicle display standards.
  • Support and coach team members through regular performance reviews.
  • Build strong relationships with customers, suppliers, and manufacturer representatives.
  • Ensure compliance with all dealership processes and regulatory requirements.
  • Produce regular sales reports and performance analysis.

Candidate Requirements

Essential

  • Previous experience as a Sales Manager, Business Manager, or Senior Sales Executive within the automotive or motorcycle industry.
  • Proven track record of achieving and exceeding sales targets.
  • Strong leadership and team management skills.
  • Excellent communication and customer relationship-building abilities.
  • Commercial awareness and a results-driven approach.
  • Full UK motorcycle licence and/or full UK driving licence.

Desirable

  • Previous motorcycle industry experience.
  • Experience with finance and insurance product sales.
  • Manufacturer franchise dealership background.
  • Passion for motorcycles and motorcycle culture.

What's on Offer

  • 35,000 basic salary.
  • Realistic OTE of 60,000.
  • Company motorcycle.
  • Uncapped bonus structure.
  • Company pension scheme.
  • Employee discounts on motorcycles, parts, accessories, and clothing.
  • Ongoing manufacturer and management training.
  • Excellent career progression opportunities.
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