Marketing Executive

Responsibilities

• Implement marketing strategies and processes based on the hospital's monthly/annual themes to socialize hospital products or events to workers, patients, patient families, visitors and the community.
• Together with specialist doctors, determine the sub-theme of the event according to the hospital's monthly theme or based on the needs of patients and visitors to ensure patients and visitors receive the education they need.
• Carry out event preparations from start to finish to ensure the event runs as planned.
• Coordinate the implementation of the event and the parties involved, including carrying out documentation during the event.
• Carry out branding activities through websites, videos or social media according to hospital needs.
• Carry out copywriter functions, including blasting promos/events, doctor articles, advertorials, and others.
• Establish good relationships with existing media, including online media, newspapers, magazines and television related to the branding and advertising needs of the Hospital.
• Collect required data and/or make reports related to operational activities as accountability to superiors.
• Implement procedures and practices for quality and safety services, including attending training, collecting data, documenting and/or making reports needed to support the achievement of hospital wide indicators and related department/unit targets.

• Bachelor/Master Degree in Public Relations, Supply Chain Management, Operations, Business Management or any related major.
• Experience in marketing, preferably within a healthcare or hospital setting.
• Strong understanding of marketing principles, strategies, and tools, including digital marketing, content creation, and social media management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Strong attention to detail to ensure accuracy and consistency in marketing materials and campaign execution.

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