Marketing Account Manager

Overview

Leads Marketing Support & Execution (MSE) account management while partnering with Western & Southern Financial Group's (W&SFG) business units and Corporate customers. Provides leadership in executing activations for W&SFG's highly visible corporate sponsor ships. Drives teams toward developing optimal solutions for complex challenges, advocating on behalf of MSE while acting in the best business interest of the enterprise. Owns the business partner relationship and serves as the key point of contact for MSE initiatives - providing added value to develop outreach programs, strengthen the W&SFG brand, and help ensure the team delivers timely marketing solutions.

Leverages industry acumen to fully understand business units' objectives and then helps shape execution of deliverables. Leads all levels of associates and management - including senior management - in a way that breaks down complicated challenges into actionable steps that drive results.

What you will do:

• Builds long-term, collaborative relationships between business partners and MSE, exemplifying the enterprise's shared services model. Delivers outstanding customer service. Strives to become an indispensable business partner in the following areas:
• Strategic Account Management Partners with business units to understand their needs, plus define and deliver strategic creative solutions that help them achieve their goals. Delivers creative solutions that are on-time, on-strategy and on-budget. Establishes formalized system of recurring check-ins with assigned business units to maintain critical communication lines. Partners with business units on the prioritization and execution of both short- and long-term initiatives.
  
  Manages activations for highly visible corporate sponsor ships, including W&S Open, Cincinnati Reds, Thanksgiving Day Race and W&S/WEBN Fireworks. Leverages social media and advertising channels to promote W&SFG's corporate sponsor ships, with examples such as Snapchat filters, Salesforce, Reds on Radio and  Utilizes creative briefs to ensure clear objectives, keeping solutions within the time frame and budget. Champions the capabilities of the Marketing Support & Execution team, within the organization while adhering to the enterprise's cost-saving shared services model.
  
  Directs a clear vision of what the business unit seeks to deliver and ensures that vision is clearly executed against. Provides consultation to business unit marketing teams regarding planning, resource allocation and scheduling. Lends expertise to project management, brainstorming sessions and development of strategic deliverables. Provides leadership and project management on special initiatives, including sales conferences, internal campaigns and enterprise committees.
• Portfolio Oversight Collaborates with MSE team to ensure creative solutions meet or exceed business partner expectations and fulfill corporate sponsorship deliverables. Assesses expected outcomes in comparison with resource allocations, timing requirements and overall costs. Provides status reports to management, plus internal and external stakeholders. Frequently leads project teams and conducts effective meetings. Prepares and delivers persuasive written and verbal presentations to all levels of management.
  
  Starts the project workflow and then collaborates with the content and design teams on execution. Prioritizes project schedules to ensure that deadlines are met and that team resources are used efficiently. Negotiates deadlines and establishes priorities. Reviews business partner survey feedback and owns follow-up discussions and improvements. Collaborates with management to ensure efficient utilization of resources. Delegates tasks to project team members, when necessary, and monitors progress of work.
  
  Conducts postmortems to ascertain lessons learned, and identifies ways to improve results and add value. Provides project oversight, allowing the content and design teams to concentrate on creative output and strategy.
• Culture Builds and maintains positive working relationships with internal associates, as well as external partners. Leads as the ultimate team player. Proactively develops and mentors team members when applicable. Provides direction to and develops associates through regular coaching. Leads associates while adhering to W&SFG's 10 guiding principles of culture. Exhibits a well-defined set of core values and leads by example. Serves as a positive and knowledgeable W&SFG brand ambassador during external events, including corporate sponsor ships.
• Performs other duties as assigned.
• Complies with all policies and standards.

• Bachelor's Degree In communications, graphic design, journalism, fine arts or marketing-related field required with a minimum of 5+ years of professional experience - Required
• Proven experience coordinating multiple projects/assignments simultaneously, and completing assigned tasks accurately and on a timely basis. Must demonstrate strong…