Sr Analyst, Sales Enablement & Effectiveness

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The Sales Enablement Analyst serves as an analytical and solution-design bridge between sales strategy, seller needs, processes, systems, and data. This role supports the execution and continuous improvement of sales and service processes and translates Commercial Payments priorities into simpler, scalable, and measurable ways of working.

The Sales Enablement Analyst partners across Sales, Sales Enablement, Sales Operations, Technology, Product, and other functions to identify business needs, define requirements, analyze processes and data, and develop solutions that improve seller effectiveness, operational efficiency, and the client experience.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues and ensuring that actions and behaviors drive a positive customer experience. While operating within the Bank’s risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

• Ensure the effectiveness and efficiency of sales, sales enablement, and go-to-market initiatives.
• Partner with sellers and cross-functional stakeholders to identify business needs and translate them into clear business and functional requirements, user stories, acceptance criteria, and measurable business outcomes.
• Conduct stakeholder discovery and requirements gathering to understand seller needs, business challenges, and opportunities for improvement.
• Analyze current-state and future-state sales processes and workflows. Conduct root-cause and gap analysis to identify seller friction, unnecessary handoffs, process inconsistencies, and opportunities for simplification or automation.
• Design scalable solutions that connect people, process, technology, and data rather than relying on one-time or isolated fixes.
• Apply a structured approach to business problems spanning problem identification, root-cause analysis, requirements definition, solution design, implementation, and measurement.
• Evaluate how sellers interact with CRM platforms, sales tools, systems, and workflows and identify opportunities to improve seller experience, productivity, adoption, and process consistency.
• Partner with Sales Operations, Technology, Product, and other stakeholders to investigate and analyze system and operational issues and develop effective solutions.
• Support testing and user acceptance testing associated with changes to sales processes, systems, technology, and workflows.
• Ensure high levels of data quality and process consistency across sales and marketing systems.
• Interpret sales, pipeline, CRM, adoption, and operational data to diagnose business problems, identify trends, inform recommendations, and measure the effectiveness of solutions.
• Develop or enhance actionable reporting, dashboards, and analysis where appropriate to support business and sales leadership decision-making.
• Improve sales pipeline visibility and tracking and identify opportunities to strengthen pipeline processes.
• Drive consistent execution of the consultative sales and service process across the footprint and identify opportunities to simplify and improve seller workflows.
• Develop and establish effective sales tools, playbooks, process maps, business requirements documentation, and other resources that support consistent execution.
• Provide training and sales enablement tools to sales roles and partners to support…