Video Strategist

About Launch Potato

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.

Note:
This is a contract‑to‑hire position

$65,000 – $80,000 per year

• Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue‑focused environment
• Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
• Hands‑on experience with scriptwriting, editing feedback, and video optimization
• Comfort managing freelancers, assigning work, and overseeing quality and deadlines
• Ability to analyze performance metrics and translate insights into actionable improvements
• Strong organizational skills and comfort juggling multiple projects at once
• Excellent written and verbal communication skills in a remote environment
• Willingness to experiment, test, and iterate quickly
• Openness to incorporating AI tools into scripting, ideation, and workflow optimization

3+ years in video strategy, video production, or performance‑driven video roles within digital media, performance marketing, or content monetization. Personal finance experience or familiarity strongly preferred.

You’ll own the strategy, planning, and performance of Finance Buzz’s video content, with a primary focus on syndication platforms (especially MSN). Secondarily, you’ll support video publishing and optimization for You Tube and social platforms. This is a highly hands‑on role involving topic selection, scripting, editing feedback, thumbnail and on‑screen graphic optimization, and performance analysis. Your goal is to scale video revenue significantly over time while maintaining high‑quality, trustworthy personal finance content.

This role is contract‑to‑hire and will play a key role in growing video from its current state (~$15K / month) into a $500K+ annual revenue stream.

• Selecting video topics that consistently maximize viewer engagement, watch time, and revenue
• Optimizing scripts to increase retention, clarity, and completion rates
• Improving thumbnail and on‑screen graphic performance through testing and iteration
• Building and maintaining an efficient, scalable video workflow
• Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets
• Maintaining high quality and brand consistency across all video content
• Monitoring video performance metrics and proactively identifying opportunities for improvement
• Growing video revenue from its current level toward a $500K+ annual run rate
• Establishing Finance Buzz as a trusted and engaging personal finance video brand

• Own the video content strategy for syndication platforms, with a primary focus on MSN
• Plan and maintain the video content calendar
• Write, edit, and optimize video scripts
• Provide detailed feedback to video editors and designers
• Optimize thumbnails, titles, and on‑screen graphics for engagement
• Oversee video production workflows for speed, quality, and consistency
• Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
• Conduct quality control on all video outputs
• Track and report on video performance metrics and revenue

• Performance‑Driven:
  Obsessed with engagement, watch time, and revenue outcomes
• Detail‑Oriented:
  Catches issues before they go live and pushes for constant improvement
• Strategic & Tactical:
  Thinks big‑picture while staying deeply involved in execution
• Ownership Mentality:
  Treats the video business as their own and takes responsibility for results
• Adaptable:
  Thrives in…