Senior Digital Content Strategist

Senior Digital Content Strategist – BHDP Architecture

The Digital Content Strategist will lead the creation, optimization, and amplification of BHDP’s thought leadership content to grow the firm’s brand visibility and drive lead generation. This highly collaborative and strategic role blends strong writing and editorial skills with SEO expertise and marketing automation capabilities. The ideal candidate will be a digital‑first storyteller who can work closely with subject matter experts, market leaders, and the marketing team to translate ideas and insights into compelling, optimized content that drives measurable results.

• Lead the firm’s thought leadership content strategy, ensuring alignment with market priorities and business development goals.
• Create and edit high‑impact blogs, whitepapers, articles, and website content in partnership with subject matter experts and client leaders.
• Collaborate with subject matter experts to transform insights and project stories into impactful, audience‑focused narratives.
• Manage a strategic content calendar and oversee content workflows from ideation through publication across all digital platforms.
• Collaborate closely with marketing, communications, and business development teams to integrate content with broader campaigns.

• Own and execute the firm’s SEO strategy, including keyword research, on‑page optimization, metadata, internal linking, and performance tracking.
• Partner with internal teams and external vendors to ensure content and website are optimized for search and lead generation.
• Monitor SEO performance and continuously refine strategy to improve visibility and rankings.

• Manage marketing automation efforts through Hub Spot, including segmentation, workflows, and email campaigns.
• Build and execute lead nurturing campaigns tied to content initiatives to drive engagement and conversions.
• Use analytics to measure campaign effectiveness and optimize performance over time.

• Track and analyze content performance, SEO metrics, and campaign data to inform strategic decision‑making.
• Stay current with digital marketing trends, SEO best practices, and marketing automation tools to continuously enhance performance.
• Identify opportunities to improve efficiency and impact through automation, testing, and optimization.
• Regularly report results and insights to the marketing team and firm leadership.

• Help client and market leaders achieve goals through brand awareness.
• Monitor and frequently update the Win/Loss report on any RFPs.
• Assist client teams in developing proposals, interview content, presentations, and collateral materials (brochures, project stories, staff resumes, staff in action photography/videography, etc.).
• Strengthen BHDP and project storytelling capabilities/content.
• Monitor competitive marketing activities and BHDP’s industry rankings.
• Support thought leadership activities (round tables, articles, blogs, market research, conference presentations, etc.).

• Assist Marketing Manager in the development of annual marketing budgets.
• Prudently scrutinize all marketing communications expenses.
• Manage digital marketing vendors to ensure cost‑effective on‑time performance.
• Identify potential cost savings opportunities.

• Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field.
• 5+ years of experience in digital marketing, content strategy, SEO, or related field.
• Exceptional writing, editing, and storytelling skills, with a portfolio that demonstrates thought leadership content creation.
• Strong expertise in SEO strategy, analytics, and best practices.
• Proven experience managing SEO strategy, website content, and digital campaigns.
• Proficiency in Hub Spot or similar marketing automation platform.
• Experience aligning content strategy with lead generation and business development objectives.
• Analytical mindset with ability to translate performance data into actionable insights.
• Collaborative and proactive working style with comfort engaging subject matter experts and…