Marketing Coordinator

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Business Area: 84.51° / Kroger Precision Marketing (KPM) – Incentives & Insights (I&I)

Business Need

The 84.51° Incentives business is a key driver of the KPM commercial organization, representing $215M+ in annual revenue and continuing to grow as we expand beyond legacy programs (Loyalty/BCC, TDC) into new activation channels (SSE, EMOD, Push) and deepen vendor partnerships.

The contractor will serve as a key member of the Incentives Delivery team, supporting day-to-day execution, financial tracking, and sales enablement activities—helping maintain business rhythm and operational excellence during Brooke’s leave.

Role Overview

This contractor will provide executional and coordination support across Incentives programs including Best Customer Communications (BCC), Targeted Digital Coupons (TDC), SSE, EMOD, and Push.

The role will work closely with Campaign Operations, Product/Tech, and Commercial partners to maintain delivery cadence and ensure campaign and financial processes remain on track.

They will also support BCC 2027 kickoff activities, Inmar financial workflows, and light case study documentation in collaboration with the Sales Consultant and Commercial Strategy Lead.

This is a highly executional, coordination-focused role designed to maintain momentum—not to lead strategic or partner-facing work streams.

Skills & Qualifications

• 4–6 years of experience in campaign execution, project coordination, or marketing operations (retail or media experience preferred)
• Strong project management and organization skills; able to manage multiple concurrent timelines
• Excellent communication, documentation, and cross-functional collaboration abilities
• Strong attention to detail with proven ability to maintain accuracy and process discipline
• Working knowledge of Microsoft and campaign tools (e.g., Salesforce, Excel, PPT, Power BI, or similar tools)
• Ability to quickly learn new processes and operate in a dynamic, cross-functional environment
• Experience managing or supporting financial tracking and reporting processes preferred

Incentives Program Execution (Approx. 35%)

• Coordinate day-to-day execution across BCC, TDC, SSE, EMOD, and Push, ensuring tasks remain on schedule.
• Partner with Campaign Operations and Product/Tech on campaign intake, creative reviews, and QA steps.
• Maintain campaign trackers, SOPs, and documentation to ensure consistency and smooth handoffs.
• Support cross-functional communication loops and resolve basic operational questions.
• Participate in process improvement discussions and document pilot learnings for future optimization.

Support for Best Customer Communications (BCC) 2027 Kickoff (Approx. 25%)

• Provide logistical and documentation support for the BCC 2027 planning and kickoff work streams.
• Schedule and coordinate meetings, capture notes and decisions, and manage shared documentation.
• Maintain readiness trackers and summarize progress updates for leadership review.
• Support the development of internal collateral, templates, and summary materials that enable alignment across teams.

Inmar Financials & Billing (Approx. 15%)

• Support day-to-day Inmar financial workflows, including tracking, reconciliation prep, and QA.
• Maintain organized billing documentation and coordinate with Finance and Commercial teams on updates.
• Surface potential discrepancies early and ensure visibility into key metrics.

Case Study & Success Story Support (Approx. 10%)

• Partner with Sales Consultant to compile data, creative examples, and results for case studies.
• Draft basic success summaries or visual proof points for leadership or client-facing use.

Performance Tracking & Documentation (Approx. 10%)

• Track campaign volumes, timelines, and delivery metrics.
• Conduct quick debriefs on key campaigns and document lessons learned.
• Update reference materials, trackers, and shared documentation for future continuity.

Key Partnerships

• Internal:
  Incentives Counterpart, Data Science (DSR) Collaboration, Campaign Operations, 84.51° & Kroger Product/Tech, Finance (Inmar billing), Commercial Solutions Leads, Sales Consultants, Account Management teams
• External:
  Inmar (supporting Commercial Strategy Leads), Catalina (as applicable), and vendor partners assisting with operational execution (minimal)

Success Measures

• No disruption to Incentives delivery or Inmar financial processes during associate’s maternity leave
• 100% on-time campaign execution across owned Incentives channels
• Support team goal of