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General Manager

Job in Cincinnati, Hamilton County, Ohio, 45208, USA
Listing for: Orangetheory Fitness - West Coast Fitness
Full Time position
Listed on 2026-11-04
Job specializations:
  • Management
    General Management
  • Sports/Fitness/Wellness
Salary/Wage Range or Industry Benchmark: 70000 - 90000 USD Yearly USD 70000.00 90000.00 YEAR
Job Description & How to Apply Below

Direct Supervisor:Senior Director of Operations/Regional Operations Manager

Location: 45209

JOB DESCRIPTION

The position of General Manager (GM) is seen as an integral role within the West Coast Fitness (WCF) organization. They are responsible for the total oversight of their designated studio spanning both sales and fitness operations. The General Manager position is a full-time position that demands a top-tier leader to maintain and grow the overall success of their studio. The GM is a highly trusted individual with access to sensitive and confidential information, responsible for creating a positive, high-energy, respectful OTF studio environment with the utmost professionalism, tact, and discretion.

The GM is responsible for maximizing sales profitability, streamlining all studio operations, and supporting recruitment/optimal staffing within the studio. In addition, the GM must ensure that all levels of the studio organization perform in line with the expectations for each role (Sales Associate, Assistant Studio Managers, Fitness Coaches). The GM will report to the Senior Director of Operations. This is a salary-exempt Monday-Friday role (with periodic exceptions to working weekends such as in-studio and out-of-studio events) with monthly bonus opportunities.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Obtain OTF fitness certification and coach classes according to studio needs (varies per location)
  • Foster the Orange theory community and culture inside and out of the studio
  • Develop and execute new member acquisition and retention plans alongside the marketing team
  • Proactively address your studio’s hiring needs by identifying your team’s strengths and areas of opportunity
  • Recruit, hire, and develop a stellar team of sales associates and participate in coach hiring
  • Work with the Regional Team and Director to optimize class schedule offerings
  • Support with coordinating schedule updates with the management team (such as class subs) and fitness staffing with Regional Fitness Manager
  • Ensure all company-wide initiatives are executed in/out of the studio
  • Oversee the onboarding, training, and development of all new hires
  • Be an expert on studio-specific and company-wide operational procedures and policies
  • Ensure studio-level goals & operating budgets are achieved
  • Perform monthly evaluations of all staff (sales and fitness) and provide mentoring for improvement
  • Track and submit payroll, including KPI-based monthly bonuses
  • Provide and maintain the highest level of customer service
QUALIFICATIONS
  • Education:Bachelor’s Degree in a related job field, a plus; successful completion of the OTFit Certification; (preferred) minimum 6+ months experience as a leader in the fitness industry; (preferred) minimum 6+ months as an OTF Fitness Coach; hold and maintain a current fitness certification from an education company approved by Orange theory Fitness: ACE, NASM, AFAA, NSCA, ACSM; current AED/CPR certificate; 10+ hours per year in continuing education units outside of OTF curriculum;
  • Knowledge +

    Experience:

    Minimum of 1-2 years of previous sales experience (highly preferred); minimum of 3-5 years of retail or equivalent management experience; minimum 2 years of recruiting, hiring, and developing experience; experience in the Health and Fitness Industry (preferred); experience in customer service/hospitality (preferred); knowledge of Performance Review metrics and guidelines; advanced understanding of anatomy and training biomechanics
  • Soft Skills:Self-motivated and driven sales professional; excellent communication and organization skills required; ability to effectively give training presentations to small groups, with previous experience in training/mentoring; intermediate computer skills (MS office and basic software programs);…
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