Director - Kroger

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Position:
Director, Kroger

Field position:
Based in Cincinnati, OH

People Management Responsibilities:
Yes

Role Type:
Full-Time

Reporting to the Sr. Director, Large Format National Accounts, the Director, Kroger is the
senior customer leader responsible for the full Kroger relationship and commercial
performance across the Celsius Holdings portfolio, including Celsius, Alani Nu, and
Rockstar. This role owns the customer strategy, annual operating plan, joint business
plan, customer negotiations, and execution agenda required to grow the portfolio and
deliver company objectives at Kroger.

The Director will translate enterprise and brand priorities into an integrated Kroger plan
spanning sales, pricing, promotion, assortment, distribution, space, innovation, retail
media, supply, and field execution. The role will lead the customer team, manage senior
retailer relationships, and connect internal stakeholders and field partners to ensure
plans are executed with urgency and accountability.

This position requires a customer-first leader with strong commercial judgment,
analytical capability, retailer fluency, and the ability to operate at both a strategic and
tactical level in a complex, matrixed organization.

• Lead, coach, and develop the Kroger customer team and cross-functional partners
  to deliver commercial results, strong retailer relationships, and consistent
  execution across the portfolio.
• Set clear priorities, operating rhythms, and accountability across the team; support
  performance management, capability building, and succession planning as the
  organization evolves.
• Foster collaboration across Sales, Finance, Marketing, Category Management,
  Supply Chain, Revenue Growth Management, Field Sales, and Operations, while
  keeping senior leadership aligned on priorities, risks, and decisions.
• Own the full Kroger portfolio strategy for Celsius, Alani Nu, and Rockstar, including
  customer priorities, brand roles, channel opportunities, retailer needs, and the
  balance between growth, profitability, and execution capacity.
• Build and lead Kroger joint business plans and annual operating plans, including
  category and portfolio objectives, volume and dollar forecasts, investment
  strategy, pricing and promotion architecture, assortment and space plans,
  innovation, retail media, and field execution standards.
• Lead strategic engagements with Kroger buying teams and senior retail leaders;
  negotiate customer plans and commercial agreements; and ensure commitments
  are translated into clear internal action…