Assistant Director, Digital Engagement

Join to apply for the Assistant Director, Digital Engagement role at University of Cincinnati Foundation

The Assistant Director, Digital Engagement for the University of Cincinnati Alumni Association (UCAA) is employed by the University of Cincinnati Foundation (UCF) and reports directly to the Director, Integrated Marketing, UCAA.

The UC Alumni Association, part of the UC Foundation, unites 360,000+ alumni worldwide, connecting them to our university and their fellow Bearcats. The Assistant Director, Digital Engagement leads the management and execution of the Alumni Association’s digital presence, with a primary focus on social media management and a broader emphasis on omnichannel marketing. This role oversees all social media platforms and content creation, while supporting websites and applications, and email marketing initiatives to strengthen alumni engagement.

As part of the UCAA’s Annual Giving and Integrated Marketing team, the Assistant Director develops and implements a digital engagement strategy that drives alumni connection and philanthropic support. The ideal candidate is passionate about creating dynamic social media campaigns that drive alumni engagement and strengthen UCAA’s digital presence. This role requires a strong background in social media, complemented by experience in email marketing, website management, copywriting, strategic omnichannel marketing and an eye for brand storytelling and design.

• Lead the development and execution of an engaging, high-volume social media strategy to boost brand visibility and impact
• • Create and implement a content marketing strategy for UCAA’s social media channels that connects with alumni, showcases the Alumni Association’s mission, and supports broader university and UC Foundation priorities — including storytelling, signature events, giving days, paid advertising initiatives and more.
  • Create, schedule and publish engaging content across all social media platforms (Facebook, Instagram, Twitter, Linked In, Tik Tok) including photo, video, and other multimedia formats ensuring all assets are on brand and align with our voice.
  • Manage social media tools and platforms through Sprout Social for scheduling, listening and analytics.
  • Engage in two-way conversations, monitoring and responding to comments, messages and mentions to foster community engagement.
  • Leverage social media trends to gain traction and amplify audience base and identify relevant news and real-time opportunities to engage with UC alumni and constituents.
  • Work closely with internal and external partners including UC Mar Comm and UC Athletics communications to align social media strategies with broader omnichannel marketing campaigns.
  • Provide strategy and thought leadership in this area, offering innovative, creative methods, and staying up to date with social media trends, algorithm changes and best practices.
  • Update channels monthly, as needed, and participate in quarterly analytic reviews of social media channels.
  • Attend UCAA and related events/programs to capture content to be used primarily on digital platforms to increase alumni engagement.
  • Recruit and foster alumni ambassadors to serve as brand advocates and amplifiers; manage these alumni volunteers to further expand the reach of social media campaigns and increase awareness and overall engagement through a volunteer digital ambassador model for alumni.
• Participate in the management of the Alumni Association’s email operations
• • Serve as a central service for alumni association email development as it relates to email design and formatting.
  • Review and ensure UCAA and UC communications guidelines are being met and update emails before loading code into Blackbaud Internet Solutions (BBIS), proactively updating items that are not consistent with brand guidelines.
  • Support the HTML approval process for UCAA staff, including testing emails.
  • Write and edit copy for email marketing pieces to promote alumni and annual giving programs.
  • Coordinate and collaborate with UCAA and UC Foundation communications team on key initiatives regarding mass market outreach.
• Assist in managing the alumni and annual giving…