Brand Manager, Product Marketing

Must be located in Ohio

Do you thrive in developing brand strategies, marketing plans, and product innovations to drive product growth? Are you looking to join a reputable company based in the Cincinnati area? Don't miss your chance and apply now!

• Help to create and execute marketing plans related to annuity products including Fixed, Fixed Indexed and Variable Annuities.
• Work closely with specified departments and stakeholders to deliver quality content and messaging that will help drive product sales.
• Will have responsibility for content creation and management of product collateral including print, digital, social and email campaigns.
• Develop creative briefs along with providing content and copy, mock-ups, and any other needs to ensure clear direction when partnering with the creative team for development.
• Create and execute plans for specified product launches. This will include all collateral both digital and physical, for client and financial professional audiences.
• Understand and help execute Go-to-market strategies to ensure proper positioning of products relative to the competitive landscape. Partnering with stakeholders and doing competitor analysis helps to inform this strategy.

• Bachelor’s degree or equivalent in Communications, Journalism, Marketing, Advertising, Finance, Business administration or similar field.
• Minimum 3+ years’ experience in sales, marketing or communication role in the financial industry.
• General understanding of annuity products and how they work, and their intended use for consumers.
• Ability to ideate plans and messages around individual products.
• Review and analysis of competitor campaigns to meaningfully differentiate product offerings.
• Excellent organizational, project management and attention to detail.
• Ability to work autonomously, make and execute decisions about content and messaging.
• High level of interpersonal skills.
• Excellent written and verbal communication skills.