Manager, Retail Consultancy

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

We are seeking a Manager, Retail Consultancy to work on a large CPG client. The Manager is the owner of duties needed to support Customer project execution includingleading projects end to end from briefing to media and creative development, timeline management, client and vendor relationships, communication, budget/financial management and activation including managed service.

Additionally, the Manager is leading tactic specific creative development, timeline management, client and vendor relationships & communications.

The Manager supports the Director on the development of strategic retailer media plans, and acts as a key liaison to retail vendor partners facilitating needed executional elements. The Manager collects past performance data, understands benchmarks, suggests program optimizations and provides oversight for tactic and program reporting.

• Work with the internal cross-functional teams (Strategic Planning & Analytics, Marilyn, Media, Client Leadership and Creative) to develop optimal and actionable strategies, concepts and tactics
• Oversees and directs the work of the Sr. Account Executive and/or Account Executive assigned to the business, ensuring they are clear on assigned duties and timelines
• Manage the implementation of key client projects
• Build strong working relationships with assigned retailer client contacts
• Manage execution of approved programs through team including ensuring all Ad Ops/tagging requirements and reporting are being executed by ad ops specialist
• Work with external client vendors/agencies to execute projects as assigned
• Activate and manage partnership relationships with other manufacturers or properties
• Identify retailer direct and manufacturer platforms
• Develop and manage project timelines and budgets
• Proactively manage communication of project status and budget to client teams
• Work hand-in-hand with internal teams on planning and implementation of retail marketing extensions of brand and category programs (national retainer clients)
• Manage client approval process
• Measure post-promotion results using agency and client-provided data
• Some travel required

• Bachelor’s degree in advertising, marketing, business, or related field
• 5-7 years’ experience in marketing or media at retail
• Proven Project Management experience
• Experience working with retail media networks and media vendors
• Strategic thinking in the development of Shopper Marketing programs and management of day-to-day business
• Sound decision making skills based in industry knowledge
• Passion about business – always thinking of ways to improve/grow assigned client/business
• Strong listening skills and attention to detail
• Excellent verbal, written, presentation and interpersonal skills
• Desire to dig in and do what’s needed to get the job done right

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believethatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.

We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our…