Marketing Leader

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Donovan Energy is seeking a marketing leader to work collaboratively with the company’s senior leadership and sales teams to develop and implement our strategic and tactical marketing plans. This role requires someone with strong business-to-business marketing experience, ideally with solution/service companies. A primary outcome is to drive more successful engagement with specific decision makers in our target industry verticals (healthcare, industrial, hospitality, senior living, parking and office) and to increase the overall brand awareness and positioning of our capabilities and results that our solutions deliver.

The role also includes responsibility for the creation and delivery of the marketing activity calendar and content across multiple platforms (website, social media, press releases and speaking events). The primary, key performance indicator of success will be sales leads that are generated and passed along to the sales team; the secondary indicator is a branded and continually updated/refreshed identity that everyone in the organization can easily comprehend and communicate.

The ideal candidate has experience in leveraging the full capabilities of our existing marketing tools: CRM (Hubspot), PowerPoint, Linked In, and other lead generation tools/tactics, as well as a background in creating and driving regional groups and events. Furthermore, the candidate should have sufficient experience, confidence and aptitude to identify, articulate and execute on marketing-related strategies without day‑to‑day oversight; but at the same time is sufficiently trainable and flexible to reside comfortably and successfully within our dynamic business and industry.

BACKGROUND INFORMATION:

Donovan Energy was founded 6 years ago and has grown to the level that it now requires the efforts of a full‑time marketing professional. To date, our marketing function has been the group effort of a few well‑intentioned (but time‑challenged) individuals within the company, but without an overarching strategy and plan. The company acknowledges that it requires this function to keep growing.

The ideal candidate is in the “sweet spot” of having 3-7 years of business-to-business marketing experience.

• Develop and execute the company’s strategic and tactical marketing plan, including the following components:
  • Develop ideal client profile (e.g., turnkey lighting in parking facilities; EVSE in apartment complexes)
  • Brand positioning & key messages
  • Establish marketing priorities
  • Develop and implement a sales lead generation plan
  • Develop current client segmentation & engagement plan
  • Create and cleanse existing database to highlight ideal clients and prospects
  • Develop marketing KPI tracker & dashboard
  • Own and advocate for marketing budget
  • Develop and communicate content calendar template & 1-month forward view of content planned for release
• Manage and execute “day-to-day” marketingrelated initiatives:
  • Create and update content and assets
  • Set-up & manage platforms (Linked In, Google Analytics, Google My Business, E‑mail software, etc.)
  • Develop a team Linked In activation plan
  • Offer sales lead implementation, tracking, analysis & enhancement recommendations
  • Define all marketing‑related roles & responsibilities

• Education:
  
  College degree or equivalent experience in business‑to‑business marketing.
• Experience:
  
  The ideal candidate is in the “sweet spot” of having 3-5 years of business‑to‑b business marketing experience.

• Excellent verbal and written communication skills
• Excellent problem‑solving skills with the ability to drive resolution
• Practical knowledge of Google based cloud collaboration tools (i.e., Gmail, Google Drive, etc.) and the Microsoft Office suite
• Expertise with PowerPoint and delivering compelling presentations
• Experience working with Customer Relationship Management (CRM) software
• Proficiency in the following is preferred, but an aptitude to learn is a must:
  Linked In;
  Linked In Sales Navigator, Hubspot
• Writing for multiple audiences
• Design…