Marketing Lead

Marketing at brightSTAR is a build, not a maintenance job. We are a fast-growing operator in an industry that has been slow to professionalize its marketing and adopt modern technology, and every community we add makes the opportunity bigger.

I want a marketer who can run the entire function solo, using AI to do the work of a full team, and who is energized by shaping something from the ground up alongside a leadership team that moves quickly. This seat starts as a builder role, and it grows in scope and ownership as the function proves itself.

If you want to define how a growing company shows up to residents, RV travelers, home sellers, and the market, and you're excited by AI as your primary lever rather than headcount, I want to talk.

-Mike Daley, Chief Operating Officer

brightSTAR Communities is a premier operator of Manufactured Home Communities (“MHC”), Recreational Vehicle Resorts (“RV”), and marinas across the United States. Our mission is to create vibrant, affordable communities for working families and retirees, attractive vacation destinations for RV travelers, and well-run marinas for boaters.

At brightSTAR, we empower exceptional leaders to combine institutional discipline and professionalism with a fierce entrepreneurial spirit. That approach has fueled our rapid growth, transformed ordinary “parks” into strong communities, and fulfilled our promises to our residents and investors.

We are guided by a few Core Beliefs
:

• CHARACTER MATTERS
• Business should be a FORCE FOR GOOD
• We all profit most when we work for a PURPOSE GREATER THAN OURSELVES
• Every decision should maximize LONG-TERM VALUE FOR ALL STAKEHOLDERS

We strive to live our Values every day:

• AUTHENTICITY – We are real, honest, and transparent.
• EXCELLENCE – We solve problems and are obsessed with greatness.
• PARTNERSHIP – We bring out the best in each other.

Manufactured Housing, RV Resorts, and Marinas are among the most under-professionalized asset classes in real estate: historically fragmented, light on operating discipline, and generally untouched by modern technology. brightSTAR exists to change that, and marketing is how the world sees it happen.

We are scaling toward 10,000+ home sites and 25 destination outdoor communities valued at $1 billion+. As our Marketing Lead, reporting to the COO, you will build and run the function that fills our communities, sells and leases our homes, and earns the brightSTAR name in every market we enter.

This role starts as a builder seat: you will set the strategy, run the budget, and execute the work yourself, using AI to operate at the output level of a full team. As the function proves itself and the portfolio grows, so does the scope of what you own, and the team and resources behind you.

• Strategy & Planning: Set the marketing strategy and own the budget. Build a forward-looking promotion and campaign calendar in partnership with Operations, so campaigns, creative, and outreach are ready before launch.
• Digital Marketing, Website & Technology: Lead paid and owned digital across search, social, Facebook Marketplace, listing sites, email, and organic. Own the website, SEO and AI search visibility, Hub Spot, and the connections to our property management platform, so every lead is captured, routed, and followed up.
• Measurement & Attribution: Define lead sources and funnel metrics, and report on cost per lead, cost per move-in, and return on spend. Hold marketing accountable to occupancy, leasing, and home sales, not activity.
• PR, Brand & Reputation: Own brand standards, press releases, media relations, Linked In and social presence, and online reputation across local listings and reviews.
• Field Marketing & Tactical Vendors: Direct sign, print, and media…