Vice President, Marketing

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Marketing

Multi-Family Marketing

People Leader

Boston, Massachusetts, United States of America, Cincinnati, Ohio, United States of America, Danvers, Massachusetts, United States of America, Irvine, California, United States of America, Minneapolis, Minnesota, United States of America, New Brunswick, New Jersey, United States of America, Santa Clara, California, United States of America

The VP, Marketing is responsible for all downstream marketing and commercialization strategies for existing and new Shockwave Medical IVL products, thereby ensuring continued high growth of Shockwave as a leader in the cardiovascular Med Tech space. The position will report into the VP, Global Sales and Marketing and work closely with the President, senior staff, key opinion leaders and marketing team.

This is a remote role available in all states within the U.S. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application.

• Product Marketing: develop essential value proposition, product positioning, messaging for IVL products and oversee development of marketing campaigns and essential collateral.
• Product Launches: responsible for go-to-market strategies for new IVL products, which in addition to above, include pricing, inventory planning, account targeting and segmentation and sales support.
• Brand Strategy: oversee development and enhancement of corporate and product visual identity and brand voice. Select and optimally manage communications all channels in print, digital and social media.
• Marketing Operations: oversee medical conference strategy and investments in associated assets. Oversee planning and execution of global and national commercial team meetings and events.
• Product Development Portfolio & Strategy: provide input into product development programs, especially for core IVL markets, which may include acting as executive sponsor for various PDP programs. market and opportunity assessments, market research and physician feedback, design input for new products, active participation in product development team(s) and portfolio prioritization and planning.
• Communications & PR:
  Oversee internal communications and public relations functions, managing direct team and consultants as needed.
• Provide critical input into IVL-related evidence strategy, including publications and podium planning, and investigator-initiated research grants.
• Provide key strategic direction to scientific communications.
• Ensure performance and development of multiple teams, in addition to marketing functional excellence, and growth and retention of key talent.
• Partner closely with marketing leadership, US and EU sales, cross-functional colleagues (including clinical, manufacturing, R&D, regulatory and finance), senior management and key physicians.
• Monitor…