Manager, Marketing

AAA Club Alliance is hiring for a Marketing Manager to join our team!

• Competitive annual salary
• the starting base compensation for this position is: $76,195-$118,921*
• Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
• * The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

Develop integrated membership marketing, campaign and go-to-market strategies that drive acquisition, membership growth and measurable business results. Define campaign messaging, content and promotional strategies that communicate the value of AAA Membership and improve conversion. Lead end-to-end campaign activation across Marketing Centers of Excellence, business partners and external agencies to ensure coordinated execution. Identify and activate opportunities across AAA business lines and strategic partnerships to support membership acquisition and growth.

Provide direction and coaching to marketing associates, aligning team priorities with business goals. Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA in the retail stores and or partners. Responsible for leading the strategy, development and implementation of all tactical marketing strategies. Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.

Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels. Monitors actual new business results versus plan (holistically and by marketing tactic) and responds to both positive and negative trends with revised tactics. Works closely with the Business Line, Sales Managers, MBA and External Partners to track, measure and adjust existing programs or develop new, more effective tactics, as necessary.

Assesses existing programs and recommends strategies and tactics to help create broad impact, scalable and efficient marketing strategies to drive growth across ACA. Develops, manages and balances the Product Marketing Budget, working with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals. Communicates with Executive Stakeholders as to current state of marketing budgets and spends on a regular basis.

Indirectly manages and directs ACA Marketing Partners such as MBA, eBusiness and Account Teams on strategy and day to day activities. May also directly supervise lower level Marketing personnel Achieve cost efficiencies by overseeing all marketing messaging and ensure messaging is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the product messaging across all channels.

Partners with internal legal counsel for review of all marketing materials Partners with Agents / Associates, Sales Managers and Business Line Leadership to create new business events, partnerships and programs. Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for the designated product with AAA. Owner 3rd party partner relationships, building solid, effective relationships to help achieve business goals, an improved Member experience and to effectively run the day to day business.

Builds strategic alliances with relevant internal and external organizations and media partners to optimize efficiency of marketing efforts. Works with external organizational partners and internal and external teams to create and implement marketing materials for products including direct mail, creative assets, email and SEM programs, etc. and to measure the effectiveness of each program. Oversees all programs and initiatives that transpire through the marketing services department or external partner…