Manager, OmniChannel Marketing

Job Overview:

Manager, Omnichannel Marketing  Location Required Cincinnati and Surrounding Areas (role based in Cincinnati, OH) The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms, new technology, and new opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs.  To meet this changing landscape, Keurig Dr Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today’s omnichannel retail environment with traditional shopper marketing expertise to drive conversion in an omnichannel world.

As the new KDP Manager of Omnichannel Marketing for National Grocery Customers, you will be responsible for leading the Omnichannel & eCommerce discipline for KDP within Albertson’s and Kroger.  And as part of the KDP Connected Media team, you will help strategically plan and activate the National Grocery Customers portion of our Integrated Brand Campaign. This role is responsible for all categories & brands within the cold business.

The ideal candidate is data-oriented, analytically driven, and excels in strategic storytelling with a growth mindset. Someone who is ready and willing to roll up their sleeves to solve problems, celebrate success, and share learnings with cross-functional partners along the journey.  You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in-app, and in-store.  

Strategic Marketing Expectations:
Think:

Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Regional Grocery Customers. Collaborate:
Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams Do:
Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners.  Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search. Share:
Proactively share best practices with peers and cross-functional partners Be:
The internal and external face of KDP’s Omnichannel team, confidently representing strategies and driving influence in high-profile meetings to align priorities and strengthen partnerships. Digital Marketing Responsibilities:
Shopper Marketing Expert:
Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Regional Grocery Customers Deep Customer Expertise:
Leverage deep understanding of each Regional Grocery Customers’ unique capabilities and workflows to craft audience strategies, optimize program performance, and identify growth opportunities that accelerate KDP product conversion  Desired Outcome:
Create world-class in-store marketing activities that drive conversion at Regional Grocery Customers and exceed KPIs across the shopper journey eCommerce Responsibilities:
Syndicated Data:
Leverage syndicated data and your deep customer knowledge to create winning eCommerce strategies that can be measured, tracked & optimized against key performance metrics.
Digital Shelf Expert:
Deploy your deep knowledge of how the Regional Grocery Customers algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies Share of Voice Expert:

Leverage your…