Senior Media Planner & Strategist

Job Location:

CINCINNATI GENERAL OFFICES

As a Senior Media Planner & Strategist, you will help lead integrated paid media strategy, planning, activation, optimization, and measurement across digital video and social for an assigned portfolio of Pampers and Luvs priority sub-brands. Working within the broader North America Baby Care media strategy, you will translate sub-brand business priorities into high-impact annual, campaign, and launch plans; recommend the right role and investment balance for each channel;

guide agency and platform partners; build rigorous learning agendas; and strengthen full-funnel performance. You will also contribute to total-brand planning and ensure your sub-brand plans connect cohesively across the portfolio. This role requires strong business judgment, analytical depth, operational discipline, and the ability to influence cross-functional teams while managing significant media investment.

• Own annual and in‑year paid media planning for assigned priority sub‑brands:
  Within the broader North America Baby Care media strategy, translate Pampers and Luvs sub‑brand priorities into integrated digital video and social strategies, channel roles, investment scenarios, budget recommendations, and launch‑and‑sustain plans; identify trade‑offs, funding opportunities, and efficiency actions while ensuring alignment with total‑brand objectives.
• Lead activation and optimization for your priority platform:
  Guide agency teams and platform reps to ensure campaign setup, inventory and format strategy, audience design, objective selection, pacing, reach and frequency, testing, optimization, and issue resolution all run smoothly; maintain clear performance and optimization logs and ensure changes are executed with quality and speed.
• Foster media partner relationship with your priority platform:
  Ensure that business reviews involving your priority platform are in line with business goals, onboard partner teams, elevate opportunities and risks, and convert partner capabilities into actionable media plans.
• Run test‑and‑learn plans as part of the paid media learning agenda:
  Partner with Analytics & Insights, agency teams, and media partners to design and execute experiments across channel mix, audience, reach and frequency, campaign objective, inventory, format, traffic, and launch strategy; synthesize findings into clear principles and future planning guidance.
• Tie performance data to business results:
  Monitor leading KPIs (key performance indicators), including reach, frequency, VTR or video completion rate, CTR or click‑through rate, CPC or cost per click, landing‑page views, conversion, brand lift, and retailer outcomes; diagnose drivers of performance and recommend reallocations, campaign changes, and next tests with transparent evidence and clear decision points.
• Lead cross‑functional operating rhythms for assigned sub‑brands:
  Coordinate Brand, Media, Analytics & Insights, IT, agency, retailer, and platform stakeholders through sub‑brand planning, weekly performance management, quarterly business reviews, decision forums, and launch‑readiness milestones.
• Strengthen media operations and governance:
  Maintain repeatable planning, authorization, deployment, optimization, reporting, and documentation processes; clarify ownership across internal and agency teams and continuously improve speed, accuracy, compliance, and productivity.

• Preferred Qualifications:
  
  Bachelor’s degree in Marketing, Advertising, Communications, Business, Data Analytics, Economics, or a related field; an advanced degree is a plus. 5–7 years of strategic media planning and hands‑on paid digital activation experience, including meaningful ownership across digital…