Marketing Generalist

Position: Marketing Generalist 4
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description Responsible for recommending and implementing marketing and strategic sales support to achieve the business goals for an assigned product for one or more divisions, product lines, or market segments. Works with management to develop and recommend strategies and goals for the marketing of assigned products, including market direction, pricing and cost planning. Manages the design and delivery of sales and marketing plans and presentations.

Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Conducts industry studies, product and/or market research, and makes recommendations based on findings. Works with and provides marketing support to areas responsible for selling the assigned product(s). Ensures appropriate staff is familiar with the products and their applications. Assists in the development of promotional strategies to help meet marketing goals.

May develop promotional literature. May assess product(s) to ensure competitiveness in the market. Identifies opportunities within the market for new products or enhancements to existing products. Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Six to eight years of experience in marketing or related field

Preferred Skills/Experience
- Advanced knowledge of marketing and sales strategies
- Excellent verbal and written communication skills
- Considerable knowledge of advertising/promotion and new business development
- Strong analytical and research skills Location expectations

This role requires working from a U.S. Bank location three (3) or more days per week.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

Healthcare (medical, dental, vision)
Basic term and optional term life insurance

Short-term and long-term disability

Pregnancy disability and parental leave
401(k) and employer-funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-VerifyU.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and…