Director of Marketing

Title:

Director of Marketing

Department:
Marketing

Position

Reports to:

President and CEO

FLSA Status:
Exempt

Salary Range: $80,000-$90,000 annually

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Employees are required to follow any other job-related duties assigned by their supervisor.

This document does not create an employment contract implied or otherwise, other than an “at-will” relationship.

We reserve the right to change its contents at any time.

The Director of Marketing leads SPCA Cincinnati’s brand and marketing strategy. This person builds the plan, leads the marketing team and resources, and also does the work. It’s a hands-on leadership role for someone who can set the vision and roll up their sleeves to bring it to life, so more animals find homes, more people use our services, and more neighbors get involved – especially as our services and locations grow.

• Develop and execute a marketing strategy that supports our growth, expanding services, multiple locations, and long-term goals
• Drive measurable results in adoptions, service use, fundraising participation, event attendance, and community engagement
• Set annual priorities and performance goals, and manage the marketing budget

• Keep SPCA Cincinnati’s identity cohesive across all locations, programs, and services
• Guide brand direction, visual identity, and core messaging
• Establish and maintain brand standards and guidelines
• Maintain final approval of all new and major campaigns, and oversee the approval process for marketing materials

• Lead website strategy, SEO, email marketing, digital advertising, and audience development
• Own paid media strategy and budget
• Lead social media strategy and reporting, working with the Social Media Manager
• Use analytics to guide decisions and improve results

• Support Fund Development, which owns fundraising strategy and donor relationships
• Lead the marketing for fundraising campaigns, donor communications, and events
• Plan and lead the marketing for a future capital campaign
• Promote all SPCA services and program opportunities

• Lead proactive media outreach and build strong relationships with media contacts
• Support the CEO, who serves as spokesperson, with messaging for announcements and media opportunities
• Serve as a designated spokesperson for television, radio, and other media appearances as assigned, including when the CEO is unavailable.
• Develop crisis communications protocols and coordinate responses with leadership

• Share the stories of our animals, staff, programs, and impact across all channels
• Strengthen employee communications so our team stays informed and connected
• Promote all SPCA services and programs

• Build and lead an effective marketing function, including staff, contractors, vendors, and workflows
• Lead the Social Media Manager and other Marketing team members
• Select and manage outside agencies, consultants, and vendors
• Partner with other departments to keep marketing consistent across the organization
• Work independently, with regular updates to the CEO

• Track marketing results, campaign performance, and ROI against clear goals
• Regularly report on marketing progress and results to the CEO

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7 - 10 years of marketing experience, including strategy and budget ownership
• Experience with brand strategy and paid media
• Experience leading a team and managing agencies or vendors
• Strong project…