Sales Specialist

Overview

Make a Difference—And Own Your Future

At Wallick Senior Living, our team understands that senior living is not just a job, but a calling. We care for and empower our residents as they choose to enjoy their golden years with us. With 1,000+ employees and a mission to open doors to homes, opportunity, and hope, we foster a supportive and collaborative work environment where every employee-owner plays a vital role.

The Senior Living Sales Specialist is a key driver of occupancy and revenue growth, responsible for executing strategic sales and marketing initiatives, managing the full sales cycle, and fostering strong relationships with prospective residents and referral sources. This role ensures a seamless move-in experience and contributes to the overall success of the senior living community.

• Achieve and Sustain Occupancy Goals
  • Develop and implement targeted sales strategies to meet or exceed budgeted occupancy levels through effective lead generation, conversion, and retention.
• Lead Discovery and Tour Experiences
  • Conduct personalized discovery sessions and community tours for prospective residents and their families, highlighting the benefits and lifestyle offered.
  • Coordinate personalized and professional tour experiences, including preparing a customized welcome sign at the community entrance to greet each prospective resident and their family.
• Develop and Execute Marketing Plans
  • Create and implement quarterly marketing plans aligned with community goals and market trends.
• Coordinate Move-In Process
  • Collaborate with the Executive Director and internal departments to manage all aspects of the move-in process, ensuring a smooth and welcoming transition.
  • Ensure model rooms are consistently maintained to reflect a warm, inviting, and well-presented environment that shows the community’s lifestyle and standards.
  • Move-in process – ensure the resident room is ready for move-in and ensure the name(s) are on the room(s).
• Conduct Market Research and Competitive Analysis
  • Monitor local market conditions and competitor offers to inform sales strategies and identify opportunities for differentiation.
• Manage and Utilize CRM Effectively
  • Maintain accurate and timely records in the customer relationship management (CRM) system, ensuring all leads, interactions, and follow-ups are documented and tracked.
  • Leverage CRM data to prioritize outreach, schedule follow-ups, and analyze conversion metrics to improve sales performance.
• Participate in Daily Sales Huddles
  • Engage in daily sales huddles with the Executive Director to review pipeline activity, discuss strategy, and align priorities.
• Update Forecast Tracker
  • Maintain and regularly update the forecast tracker to reflect current lead status, projected move-ins, and occupancy trends.
• Complete Admissions Checklist and Paperwork
  • Ensure all admissions-related documentation and checklists are completed accurately and in a timely manner for each new resident. Collaborate with the Business Office Manager, Director of Care, and other department heads.
  • Work closely with internal teams to coordinate logistics, services, and communications related to resident move-ins and ongoing engagement.
• Plan and Host Marketing Events
  • Organize and execute special events that promote the community, engage prospects, and strengthen referral relationships.
• Conduct External Business Development Activities
  • Build and maintain relationships with local healthcare providers, organizations, and referral sources to drive external lead generation and community visibility.
  • Represent the community at local events and networking opportunities to enhance brand awareness and build referral partnerships.
• Budget Accountability
  • Monitor and manage the departmental budget, ensuring cost-effective execution of sales and marketing initiatives.
• Additional Duties
  • Perform other related responsibilities as assigned to support the overall success of the community.

• Bachelor’s degree in marketing, business, or a related field preferred
• Minimum of 2 years’ experience in senior living sales and marketing
• Knowledge of applicable laws and regulations governing senior living communities
• Senior Living experience…