Admissions & Marketing Manager

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The Admissions & Marketing Manager is responsible to build and grow census/quality mix by developing the market and providing prospective residents and/or responsible parties with information and assistance that is appropriate when considering the selection of a skilled nursing facility. The Admission & Marketing Manager spends his/her time engaged in revenue-generating activities: census/mix management (including internal conversions), inquiry management, external sales calls, lead-base calls to build long-term custodial census, and community education.

Also, the Admissions & Marketing Manager spends time engaged in non-revenue generating activities: customer service/satisfaction, public relations, administrative tasks and other duties as assigned. Maintains a strong professional relationship with the Chief Executive Officer and other facility department heads and managers.

Note:

All employees of Cascadia Healthcare are required to submit and be cleared to work in the facility per each state’s specific background check requirements prior to contact with patients/residents.

Essential Functions

• Develops and maintains relationships throughout health care industry to promote the facility.
• Fosters relationships with healthcare system discharge planners; request referrals from the same.
• Fulfills a proactive, take-charge role in the facility’s stand up meetings. Communicates weekly with the Chief Executive Officer and other department heads to resolve admission issues, including ongoing meetings with the Chief Nursing Officer (CNO) to discuss clinical service issues.
• Conducts routine physical environment rounds with the CEO and select department heads (Housekeeping, Facilities, etc.) to evaluate and resolve facility presentation issues.
• Conduct tours for prospective customers interested in the facility’s skilled nursing care services.
• Ensures room readiness for new residents.
• Works with the Social Worker to ensure that internal conversions of patients from short-term rehab to long-term care take place when appropriate. Alerts department heads/facility staff of projected room changes – admissions, discharges, patient transfers – at the daily stand up meeting.
• Leads the bed management process. Works with the CNO and the Business Office Manager (BOM) to ensure appropriate and efficient decisions are made regarding prospective admissions. Makes recommendation re: admission decisions to appropriate facility management and communicates these decisions regarding room and bed selection to all relevant parties.
• Models exemplary customer service to all constituencies at all times. Establishes realistic expectations for service levels with residents, families and referral sources. Responsible for communicating Customer Service Satisfaction Survey results to other staff and developing plans to improve service delivery in specific areas. Trains facility staff on basic customer service and satisfaction principles. Communicates customer objectives and expectations with center department heads and staff.
  
  Monitors and evaluates customer satisfaction of various constituents, including new admissions, post-discharges, current residents and families, community sources and inquiries that were unable to admit. Shares results with the management team, QAPI committee, and others as appropriate to develop action plans, as needed.
• Responds promptly to inquiry calls from hospital discharge planners or Clinical Liaisons, families and other referral sources. Also responsible for taking the initiative to regularly visit the hospitals and other referral sources. Manages the inquiry process in a professional and timely manner, with appropriate follow-up. Conducts daily follow-up on all active and pending inquiries. Manages the admission process by maintaining updated bed availability and facility services information at all times.
  
  Trains the back-up team to capably handle an inquiry when he/she is out of the facility. Manages occupancy levels…