Senior Vice President, Director of Measurement & Infrastructure

Hybrid

Irving, Texas, United States of America

Los Angeles, California, United States of America

San Francisco, California, United States of America

New York, New York, United States of America

Detroit, Michigan, United States of America

Boston, Massachusetts, United States of America

Clayton, Missouri, United States of America

Chicago, Illinois, United States of America

Washington, District of Columbia, United States of America

Full time

R15351

Omnicom Public Relations

Consulting

Business and Change Consulting

Methods+Mastery is seeking a visionary, growth-minded Senior Vice President, Director of Performance Measurement & Infrastructure to join our leadership team. Reporting to Agency Executive Leadership, you will set the multi-year vision, go-to-market strategy, and overall roadmap for our agency's data, infrastructure, and AI capability suites. That vision includes hiring, developing, and mentoring a high-performing analytics team, fostering a culture of continuous learning, rigorous quality control, and intellectual curiosity.

In this role, you will lead the strategic expansion of our intelligence offerings, establish practice-wide data governance, and cultivate high-level relationships across Fortune 50 client stakeholders. You will lead, coach, and collaborate with a team of senior analysts and directors to architect solutions for agency-wide innovation across data engineering, modern machine learning models, autonomous agents, and enterprise measurement analytics.

Methods+Mastery is actively committed to increasing our team’s diversity, aggressively eliminating systemic barriers to equity, and fostering a culture where different backgrounds and perspectives are respected and celebrated. We strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, individuals with disabilities, and neurodivergent people.

• Client Advisory & Growth:
  Serve as an executive sponsor and primary strategic advisor to Fortune 50 clients, guiding their long-term marketing technology, AI adoption, and data maturity strategies.
• Business Strategy & Development:
  Drive practice growth by shaping new IP, packaging, and pricing intelligence products, and leading pitch strategies for major enterprise agency proposals.
• Industry Thought Leadership:
  Represent Methods+Mastery as an industry authority on modern data architecture, AI governance, and social/marketing/communications intelligence trends.

• Practice Vision & AI Strategy:
  Architect the overall vision for agency data capabilities, balancing traditional business intelligence workflows with next-generation machine learning and autonomous AI agents.
• Scalable IP & Offerings:
  Guide the transformation of bespoke client solutions into proprietary, scalable, and automated agency products and offerings to meet our clients’ critical intelligence needs.
• Measurement Deliverables and Consultation:
  Act as a client and project lead analyst to develop goals, KPIs, and measurement methodologies, and to deliver a variety of products, including performance reports, cultural/trend analyses, audience profiles, influencer assessments, and other intelligence to inform and drive business objectives and decision making.
• Infrastructure Investment & Partnerships:
  Direct technical roadmap decisions, vendor alliances, cloud infrastructure investments, and data governance frameworks across the organization.

• Department Management:
  Co-lead and scale the multi-disciplinary Insights & Analytics organization, establishing career pathways and directly managing team members, including VP and Director-level leaders.
• Executive Alignment:
  Partner seamlessly across Planning, Strategy, Content, Communications, Operations, and Account Management to ensure data infrastructure powers all agency disciplines.
• Culture & Inclusion:
  Drive an inclusive, high-performing culture that prioritizes psychological safety, continuous learning, and equitable talent development.

• Experience:
  
  14+ years of experience leading data infrastructure, marketing analytics, or data engineering practices, with significant time spent in senior executive agency or management consulting roles.
• Practice Leadership:
  Proven track record of growing a multi-million-dollar analytics…