Specialist, Personalization & Testing

8300 Maryland Ave, Clayton, MO 63105, USA

Posted Thursday, July 24, 2025 at 5:00 AM

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.

Join our dynamic and thriving footwear company as a Specialist, Personalization & Testing in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn, and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

• Conduct quantitative and qualitative customer research: Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization
• Develop personalization tactics: Ideate, prioritize, and execute relevant personalization tactics for high-value customer segments under the direction of Personalization & Testing team Lead
• Collaborate with cross-functional business partners: Translate marketing goals and customer behavior questions to actionable A/B/n testing scenarios
• Define success measurement for A/B/n Tests: Partner with Personalization & Testing team Lead and Digital Analytics team to define key performance metrics that best align to each A/B/n test hypothesis
• Maintain knowledge of platform tools: Understand technical practices to execute server-side and client-side A/B/n testing
• A/B/n Program Management: Own operations and execution of A/B/n testing, shepherding tests through the Delivery processes, analyze results, distill learnings, and provide recommendations to key stakeholders in written and verbal formats

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through Comp Psych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

• Bachelor’s Degree in related field preferred
• 1-3 years of previous business experience in eCommerce, digital marketing, digital CX, digital UX, digital analytics or related disciplines preferred, but not required
• Experience with Personalization and A/B Testing planning and execution in a customer-centric and data-driven environment
• Excellent communication skills (written, oral and in presentation)
• Strong problem-solving and critical thinking skills
• Microsoft Office, web analytics, and content management system experience required. Adobe Analytics, Sitecore, Quantum Metric experience preferred

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit  to review all associated benefits.

Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres contacts will use  email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here:

8300 Maryland Ave, Clayton, MO 63105, USA