Specialist, Search Engine Optimization

Overview

Join our dynamic and thriving footwear company as an SEO Specialist in St. Louis, MO where you’ll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you’ll be part of a company that values results, caring and learning.

• Partner with SEO Team:
  Present monthly performance reports evaluating the effectiveness of overall SEO strategy
• Perform competitive analysis:
  Provide an overall organic search strategy
• Engage on market trends:
  Stay ahead of industry news & developments in organic search, web analytics, and eCommerce
• Conduct SEO audits:
  Present recommendations for content optimization, site enhancements and new features
• Lead keyword research strategy:
  Provide insight for on-page optimizations and monitor keyword performance
• Collaborate internally:
  Partner with Optimization and Product teams to strategize actionable steps for continuous testing and optimization

• Our Shoe Discounts:
  No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One:
  To learn more details about our total rewards including 401k, health benefits and PTO, visit
• Get Paid When You Want:
  Access your money as you earn it and request your earnings before payday
• Mental Wellness:
  Your mental health is important to us, and we offer free, 24/7 confidential support and resources through Comp Psych EAP for eligible associates
• Relaxed Dress Code:
  At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks:
  Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

• Bachelor’s Degree in Information Systems, Analytics or related field preferred
• 2-5 years’ experience in SEO and/or eCommerce
• Demonstrated understanding of SEO concepts and best practices including on-page optimization, internal linking, canonicalization, crawling & indexing, XML sitemaps, etc.
• Understanding of SEO KPIs and web analytics platforms such as Google Analytics, or Adobe Analytics
• Experience with SEO tools such as SEMRush, Ahrefs, Conductor, Google Search Console, Screaming Frog, etc.
• Basic understanding of HTML, CSS, and Java Script

Caleres