Salesforce Marketing Operations Manager

Salesforce Operations Manager focused on stabilizing and optimizing the Salesforce ecosystem while preparing the organization for future scale.

The Salesforce Marketing Operations Manager will serve as the business and operational owner of the Salesforce platform ecosystem, ensuring stability, governance, stakeholder alignment, and successful delivery of CRM and marketing technology initiatives. This role will work closely with Marketing, IT, Analytics and external partners to manage platform enhancements, optimize processes, drive adoption, and support strategic planning activities.

This is a 6-month contract position designed to provide leadership and operational oversight during a period of continued growth and transformation across the Salesforce landscape.

• Manage platform enhancement requests, prioritization, and release planning.
• Coordinate configuration changes and solution delivery with internal and technical teams.
• Ensure platform reliability, scalability, security, and user adoption.
• Monitor and improve data quality, integrity, and governance processes.

• Support Salesforce CRM and Salesforce Marketing Cloud operations.
• Partner with business stakeholders to translate requirements into scalable solutions.
• Manage campaign execution governance and operational processes.
• Drive continuous improvement across marketing automation and customer engagement workflows.
• Support customer lifecycle, donor engagement, and retention initiatives.

• Serve as primary liaison between business teams and Salesforce delivery resources (IT Unit).
• Facilitate intake, prioritization, and communication of business requests.
• Manage external partners, consultants, and technology vendors.
• Coordinate delivery activities with implementation and support teams.
• Ensure projects remain aligned to business objectives and timelines.

• Maintain and communicate the Salesforce enhancement roadmap.
• Track project status, risks, dependencies, and resource needs.
• Lead release planning, testing coordination, and user acceptance activities.
• Develop recommendations for future platform investments and capabilities.

• Develop executive-level reporting and governance dashboards.
• Monitor campaign, journey and utilization metrics.
• Provide visibility into operational performance, risks, and opportunities.
• Support business decision-making through data-driven insights.

• Establish and maintain Salesforce governance documentation.
• Document business processes and operational workflows.
• Create scalable operating procedures and best practices.
• Identify opportunities to improve efficiency and reduce operational risk.

By the end of the engagement, the successful candidate will have:

• Completed assessment of Salesforce ecosystem.
• Documented current-state processes and dependencies.
• Implemented governance and intake framework.
• Established enhancement backlog and prioritization process.

• Developed Salesforce roadmap and operating model.
• Improved data quality and reporting visibility.
• Streamlined stakeholder request management.
• Established release management process.

• Delivered documented governance framework.
• Created 12-18 month Salesforce roadmap.
• Reduced operational risk through documented processes and ownership models.
• Improved platform adoption and stakeholder satisfaction.
• Prepared organization for future Salesforce expansion initiatives, including Data Cloud and advanced personalization capabilities.

• 5+ years of Salesforce platform experience.
• 3+ years managing…