Growth Marketing Manager

Pace Mate™ Growth Marketing Manager (full-time, remote)

Primary

Location:

All U.S. Locations (remote)

Recognized as a Top 100 Healthcare Technology Company by Healthcare Technology Report, Pace Mate is one of the nation’s fastest-growing companies in cardiac rhythm management software and remote monitoring. Combining the most technologically advanced cloud-native software, research-grade data, and seamless integrations, PaceMateLIVE™ enables renowned electrophysiologists, device clinics, and healthcare systems to effectively manage device patient populations, improving outcomes, reimbursements, and productivity.

We are seeking a Growth Marketing Manager to lead Pace Mate’s digital strategy, demand generation, marketing automation, and operations. Focus areas include accelerating customer acquisition, optimizing the digital funnel, and strengthening the tech stack through data-driven experimentation and continuous improvement.

• Digital Growth Strategy & Execution
• Marketing Automation & Mar Tech Operations
• Website Optimization & Analytics
• SEO/SEM & Website Performance
• Paid Media Optimization & Analytics
• Cross-Functional Support & Reporting

Digital Growth Strategy

• Own and execute Pace Mate’s digital acquisition and growth strategy with a focus on measurable results
• Develop and run experiments across paid, organic, email, website, and automation channels to optimize conversion and pipeline generation
• Partner with Sales to refine lifecycle stages, scoring, attribution, and lead routing
• Identify new digital growth opportunities and emerging channels

Paid Media & Performance Marketing

• Manage paid campaigns across Google Ads, social platforms, and retargeting channels
• Manage and optimize campaigns in Linked In Campaign Manager, including audience targeting, retargeting, creative testing, and performance analytics
• Implement continuous optimization, A/B testing, and performance tracking aligned to CPL, CAC, and lead quality
• Build dashboards to communicate paid performance and growth metrics to leadership
• Maintain strong vendor/agency relationships for paid media support where applicable

Marketing Automation & Hub Spot Ownership

• Build and manage Hub Spot workflows, nurtures, reporting dashboards, segmentation, and lifecycle definitions
• Maintain database integrity and ensure accurate marketing-to-sales handoff processes
• Improve email marketing performance through testing, automation, and personalization
• Ensure full integration and alignment with Salesforce for seamless reporting across systems

SEO/SEM, Website Optimization & Analytics

• Use SEMrush to drive keyword strategy, competitive analysis, and technical SEO improvements
• Use Microsoft Clarity to analyze user behavior, friction points, and conversion opportunities
• Collaborate with internal and external teams to optimize landing pages, site structure, and CRO performance
• Ensure ongoing compliance with SEO/SEM best practices

Marketing Operations

• Develop scalable processes that improve efficiency, predictability, and execution quality across the marketing team
• Manage tasks, workflows, and timelines using Click Up
• Maintain organized digital asset libraries and documentation in Share Point
• Assist with content needs for digital campaigns, landing pages, and internal communications
• Support cross-functional alignment between marketing, sales, leadership, and key stakeholders

• 6+ years of digital or growth marketing experience with a focus on performance and operations
• Advanced experience with Hub Spot for marketing automation and CMS-based website management (required)
• Salesforce alignment and reporting
• Click Up or similar project management platforms
• Microsoft Clarity
• SEMrush
• Linked In Marketing Suite (Google Ads, Meta, Linked In)
• Microsoft Suite and Share Point
• Strong analytical abilities with experience creating dashboards, experiments, and data-driven decision-making frameworks
• Proven ability to optimize acquisition funnels, lifecycle stages, and multi-channel campaigns
• Excellent organizational and project management capabilities
• Strong communication and collaboration…