Marketo Adobe Certified Expert Email Automation Specialist

About the Role

The Email Automation Specialist is a key player in driving impactful digital marketing campaigns. This role focuses on developing and executing email marketing strategies that elevate the TD SYNNEX brand and deliver measurable results. You’ll collaborate with internal partners to support vendor campaigns and leverage your expertise in Adobe Marketo Engage to create seamless, automated experiences that enhance user engagement and marketing effectiveness.

• Lead Digital Campaign Strategy & Execution (20%) Design, implement, and optimize multi‑channel digital marketing campaigns. Manage platforms for online promotions across diverse areas such as email marketing, web design, digital advertising, e‑merchandising, online learning, video content, webinars, and live streams. Create compelling digital assets and ensure campaigns align with business objectives and revenue goals.
• Maintain Brand Standards (10%) Uphold TD SYNNEX and vendor brand guidelines across all digital deliverables. Review and edit incoming content for accuracy, consistency, and compliance with specifications, including translations and promotional materials.
• Optimize Marketing Performance (15%) Recommend and implement traffic‑building strategies to attract and convert new customers. Develop and analyze reports, conduct A/B testing, and apply insights to continuously improve campaign performance and ROI.
• Drive Innovation & Development (5%) Contribute to the creation of advanced marketing programs and new digital deliverables. Participate in annual planning, internal audits, and vendor proposals. Support the development of dashboards, platforms, and customer‑facing tools.
• Train & Mentor (5%) Deliver training sessions and presentations to TD SYNNEX associates. Share expertise and mentor other digital marketing specialists to amplify team capabilities.
• Consult Across Regions (10%) Provide guidance on best‑in‑class strategies, tools, and processes for international teams, ensuring consistency and excellence globally.
• Analyze & Report (5%) Track campaign data, identify trends, and deliver actionable insights to maximize ROI.

Perform other duties as assigned. Maintain punctuality standards and flexibility for occasional non‑standard work hours or travel.

• Preferred Certification: Adobe Certified Expert — Marketo Engage Business Practitioner
• Education: Bachelor’s degree in Marketing or Communications preferred
• Experience: Advanced expertise in digital marketing, including email automation, web development, e‑commerce, analytics, and online education
• Technical
  
  Skills:
  
  Proficiency in multiple digital marketing platforms and strong data entry/computer software skills
• Communication: Exceptional ability to convey ideas clearly, conduct presentations, and ensure accuracy in details
• Collaboration: Skilled in interacting with all levels of management, negotiating effectively, and promoting ideas persuasively
• Leadership: Demonstrated ability to lead projects, innovate, and drive results
• Organizational
  
  Skills:
  
  Strong time management and ability to complete tasks efficiently
• Interpersonal
  
  Skills:
  
  Ability to work effectively in multicultural environments
• Key
  
  Skills:
  
  Adobe Creative Studio, Digital Marketing, Digital Marketing Optimization, Digital Marketing Platforms, Email Marketing Automation, Marketing, Marketing Automation, Marketo, Marketo Marketing Automation

Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

• Elective Benefits:
  Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career:
  Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on‑demand courses.
• Elevate Your Personal Well-Being:
  Boost your financial, physical, and mental well‑being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity,…