E Commerce Product Manager

E Commerce Product Manager

• Position Title: Product Manager
• Reports To
  
  Title:
  
  VP, Engineering & Digital Product
• Department: Technology
• Status: Full Time
• Location: Clearwater, FL
• Date Updated: November 2025

As part of our Technology organization, the Digital Product team is responsible for facilitating the vision, strategy, and delivery standards for all customer-facing digital products.

The Digital Product Manager for Web & E-Commerce plays a critical role in shaping and optimizing our public-facing website, including brand and marketing content, the e-commerce experience for subscription programs, and our supplements product lines. This position owns the digital product roadmap, leads cross-functional alignment, and ensures delivery excellence through Agile/Scrum processes. A major component of the role is enhancing and scaling our unique affiliate/coach co‑branded landing page model, which drives customer awareness, attribution, and conversion across an international coaching network.

• In collaboration with Marketing and Engineering, own the long-term digital strategy, roadmap, and prioritization for the Faster Way website, e‑commerce flows, and affiliate co‑branded experience.
• Translate customer insights, analytics, and business goals into product requirements and clear user stories.
• Conduct competitive research, customer journey analyses, and funnel evaluation to identify opportunities for optimization and innovation.
• Lead the end‑to‑end design and optimization of subscription purchase flows, trial mechanics, bundles, and tiered pricing.
• Manage supplement product e‑commerce experiences and supporting technologies (PLP, PDP, merchandising, cart, checkout, post‑purchase).
• Oversee content publishing capabilities, SEO infrastructure, and marketing landing page templates.
• Enhance and scale the co‑branded coach landing page model to improve personalization, attribution accuracy, and conversion.
• Serve as Scrum Master for the web/e‑commerce delivery pod, facilitating standups, sprint planning, grooming, demos, and retrospectives.
• Maintain high‑quality backlog management, sprint prioritization, and predictable release cycles.
• Work closely with Engineering, UI/UX, QA, and Creative to ensure timely, high‑quality execution and launch excellence.
• Partner with Marketing, Brand, Creative, Operations, and Data teams for integrated go‑to‑market planning and enablement.
• Ensure all launched features include analytics tagging, testing plans, communication readiness, and post‑launch monitoring.

• E‑Commerce & Web Platforms - Shopify, Big Commerce, Salesforce
• Subscription billing platforms - Recharge, Ordergroove, Stripe
• CMS platforms - Contentful, Contentstack, Adobe, or similar
• Search and Merch:
  Algolia, Searchspring, or similar
• Customer data and engagement platforms:
  Klaviyo, Braze, Segment, Hightouch
• Analytics and Optimization - GA4/GTM, Optimizely, VWO, Mixpanel, Hotjar, Full Story
• Data visualization - Looker, Tableau, Power BI
• Work Management and Documentation Tools - JIRA, Confluence, Figma or similar Agile management and technical documentation tools
• Communication and Collaboration - Google workspace, Microsoft, Slack, Miro

• Ability to define and execute product strategy, roadmaps, and user‑centered requirements.
• Skilled in prioritization, backlog management, and iterative delivery methods.
• Strong understanding of subscription and e‑commerce mechanics, funnel optimization, and conversion best practices.
• Understanding of modern web architectures, APIs, integrations, and Mar Tech ecosystems.
• Competency in data analysis, experimentation frameworks, KPIs, and dashboard interpretation.
• Ability to translate customer and business data into actionable product insights.
• Confidence facilitating Agile ceremonies and guiding cross‑functional delivery teams.
• Strong communication skills with both technical and non‑technical stakeholders.
• Ability to negotiate priorities, resolve conflicts, and drive alignment.
• Deep empathy for end‑users and an obsession with creating frictionless, intuitive shopping and content experiences.
• Understanding of affiliate, influencer, or partner‑driven sales models…