Senior Digital Marketing Specialist

Progressive Dental LLC provided pay range

This range is provided by Progressive Dental LLC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$80,000.00/yr - $95,000.00/yr

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This is a full-time, on-site role in Clearwater, FL.

Job Description:

Progressive Dental Marketing is seeking a Senior Digital Marketing Strategist to lead the strategy, execution, and optimization of paid media campaigns across Meta, Google Ads, and Tik Tok. This role goes beyond day-to-day campaign management and focuses on driving scalable growth, improving lead quality, and setting performance standards across a national portfolio of dental practices.

As a senior member of the paid media team, you will own campaign strategy from intake through optimization, partner closely with Account Managers and Sales Leadership, and play a key role in refining internal processes, testing frameworks, and performance benchmarks.

Key Responsibilities:

• Own paid media strategy and execution across Meta Business Manager, Google Ads, and Tik Tok Ads Manager for a portfolio of high-value client accounts
• Architect and scale advanced Google Search strategies, including Responsive Search Ads, match‑type segmentation, audience layering, and full‑funnel keyword frameworks
• Lead bid strategy development, including portfolio bidding, automated strategies, and budget pacing to achieve CPL and conversion efficiency targets
• Oversee tracking integrity and attribution accuracy using Google Tag Manager, Google Analytics, and platform‑specific conversion tracking
• Analyze performance at a strategic level, identifying trends, risks, and growth opportunities across accounts, not just individual campaigns
• Partner with Account Managers, Sales, and Creative teams to ensure paid media efforts align with client positioning, revenue goals, and lead quality standards
• Guide creative testing strategy for social ads, including messaging frameworks, offer positioning, and visual direction
• Actively monitor lead quality and downstream performance, collaborating with internal teams to improve targeting, funnel alignment, and conversion outcomes
• Serve as a subject‑matter expert on paid media platforms, staying ahead of platform changes, beta opportunities, and emerging best practices
• Contribute to internal documentation, process improvements, and training to elevate overall team performance

Qualifications:

• 5+ years of hands‑on paid media experience, preferably in an agency or multi‑client environment
• Advanced proficiency in Meta Ads Manager and Google Ads; certifications strongly preferred
• Working knowledge of Tik Tok Ads Manager and emerging paid social platforms
• Strong understanding of conversion tracking, attribution, and performance measurement
• Ability to think strategically while executing with precision and urgency
• Strong communication skills with the ability to translate performance data into actionable insights for internal teams and clients
• Highly organized, deadline‑driven, and comfortable managing complexity at scale

• Mid‑Senior level

• Full‑time

• Marketing and Advertising
• Marketing Services, Business Consulting and Services, and Advertising Services

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Medical insurance

Vision insurance

Paid maternity leave

Paid paternity leave

Disability insurance

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