Brand Manager

Company Overview

POOLCORP is the leading business-to-business distributor of swimming pool and landscape supplies, equipment, and related outdoor living products. Through our subsidiaries, SCP Distributors LLC, Superior Pool Products LLC, and Horizon Distributors Inc., we operate in more than 445 wholesale Sales Centers worldwide with nearly 6,000 employees serving the needs of customers by offering a wide array of products and value-added support.

Our Covington, LA headquarters provides exceptional support (i.e., IT, HR, Finance, Marketing, Legal, Purchasing, Sourcing, etc.) to each of our Sales Centers. Our extraordinary company culture encompasses a high work ethic, an entrepreneurial spirit, and a community presence all within a family-oriented work atmosphere. At POOLCORP, we strive to employ only the very best.

Because it’s a place where you can make an impact and grow! At POOLCORP you’ll find a wealth of opportunities that support your individual and long-term career goals. Our stable work environment is further enhanced by our generous compensation and benefits package. Publicly traded since 1995, POOLCORP is a global organization with a long history of continuous success - clearly making it an industry leader – in so many ways!

So, end your job search here – at POOLCORP – Where Outdoor Living Comes to Life!

Our generous benefits package includes:

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs

• 401 (k) with generous company match

• 13 days of paid time off (PTO) & 8 Paid Holidays (
  
  NOTE:
  
  PTO increases with tenure!)

• 100% employer paid Life Insurance and Long-Term Disability Insurance

• Paid Parental Leave

• Fully Funded Tuition Education Programs

• Bonus Programs that include Employee Recognition and Referrals, Summer Madness, and Annual Performance

• Employee Stock Purchase Plan

• Employee Discounts and much more!

Corporate Support Office in either Covington, LA or Clearwater, FL

The Brand Manager is the conduit between Sales, Sourcing and the Marketing team. This role partners with product and sourcing managers and marketing leadership to develop marketing strategies and tactics that resonate with target buyer personas. This position is responsible for flawlessly executing marketing plans to drive results for our NPT (National Pool Trends) products, top categories, and key vendors, as well as communicating results to steer business decisions.

• Develops marketing plans for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

• Partners to develop product marketing and GTM plans, and work with Internal Communications team to communicate those plans transparently across stakeholder groups.

• Determines key channels to market, develop and drive plans that support growth across those channels.

• Assesses effectiveness of the marketing programs and tactics that support your products on an ongoing basis, and report results back to the business.

• Plans the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.

• Acts as project manager to usher marketing initiatives through the marketing process, keeping stakeholders informed along the way.

• Owns the content calendar and offers strategy for your products, and plans ahead to enable streamlined and seamless execution of campaigns.

• Writes comprehensive creative briefs for all campaigns, be prepared to lead kickoff initiatives.

• Fact checks all content for accuracy prior to deploying to stakeholders or through channels.

• Acts as the SME (Subject Matter Expert) on the marketing team for product, program and campaign questions related to your products.

• Acts as liaison with Product Managers to stay abreast of changes to product strategy.

• Understands and supports our sales channels; provides tools and collateral and teach them how and when to use it.

• Leads and inspires cross-functional team of direct reports and other marketers, setting clear goals and…