Business Intelligence Analyst

Description

Annual Salary:$65,000-$81,000

Annual Bonus Potential 4%

As unapologetic promoters of Cleveland, Destination Cleveland’s team works every day to attract visitors, inspire visitors and locals alike to explore and connect people to experiences that illustrate Cleveland’s diversity, creativity, and contagious passion. We’re in the business of equitably growing the region’s economy through travel and tourism while also cultivating a passion for Greater Cleveland. As the only organization charged with marketing Cleveland outside of the region, we never stop talking about the city.

We know the region inside and out. We roll up our sleeves and get the job done for The Land. We’re a group of expectation-exceeding, fun-loving, innovative professionals.

The Destination & Marketing Intelligence Manager supports Destination Cleveland’s Insights & Analytics function by expanding capacity for data-informed decision-making across the organization and facilitating progress measurement toward strategic plan KPIs. This role applies technical and analytical expertise to gather, organize, and interpret information that informs strategies and initiatives.

Working with teams across the organization (Marketing, Sales & Services, Destination Management, and Operations), this role leads and contributes to a range of insights activities, including maintaining dashboards and reporting, preparing and structuring datasets for analysis, supporting research initiatives, and guiding the collection and synthesis of feedback from visitors, partners, and stakeholders.

The Manager supports efforts such as surveys, focus groups, and on-the-ground interviews, while also coordinating with external vendors and partners to ensure research and data-related projects are executed effectively. This role works across data platforms (i.e. CRM systems, web analytics tools, and tourism data sources) to connect and organize information from multiple inputs to support meaningful analysis.

Success in this position requires strong technical problem-solving skills, sound judgment in working with complex or evolving data sources, and the ability to independently move projects forward. The role also identifies opportunities to leverage emerging tools, including AI-enabled solutions, to improve reporting workflows, streamline analysis, and enhance insight generation.

By ensuring information is well organized, accessible, and clearly communicated, this role helps translate data and feedback into insights that support Destination Cleveland’s strategies and initiatives.

• Maintain dashboards and reporting tools including Power BI, Looker, or similar business intelligence platforms
• Produce recurring and ad hoc reports used by internal teams, leadership, and external partners
• Support reporting and analysis needs across Marketing, Sales & Services, Destination Management, and Operations, helping to move projects forward and ensure timely delivery of insights
• Partner with teams across the organization to understand reporting needs, identify relevant data sources, and ensure outputs align with business context
• Summarize and translate findings from data analysis, research activities, and feedback collection into clear, actionable insights for reporting and presentations
• Prepare charts, visualizations, and summaries that clearly communicate key findings and support decision-making
• Support development and implementation of surveys or feedback tools that help teams collect consistent, usable information
• Assist with qualitative research activities such as focus groups, interviews, and visitor feedback collection, including synthesis and summary of key themes
• Coordinate with…