Business Analytics Consultant Senior - Marketing & Customer Analytics

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Consultant Senior within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Cleveland, OH, Tysons Corner or Vienna, VA.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

As a Business Analytics Consultant Senior, you won’t just crunch numbers; you’ll drive performance, unlock customer insights, and directly impact how millions of people experience our brand.

In this high-impact role, you’ll join a newly formed team dedicated to providing insights that optimize our marketing campaigns and accelerate growth. We are seeking a dynamic, analytical, and innovating thinker ready to elevate PNC’s digital marketing strategy in this rapidly evolving financial landscape. This is more than just dashboards and metrics – it is about transforming complex data into clear action that fuels customer growth and builds loyalty.

• Directly contribute to the strategic build-out of a new digital marketing analytics function.
• Collaborate closely with marketing strategists, product teams, and finance stakeholder to define KPIs and set measurable goals.
• Perform analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI.
• Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboard.
• Develop robust attribution models and customer journey insights to drive personalized experiences across channels.
• Champion new A/B testing and experimentation strategies, providing analytical rigor to optimize campaign performance.
• Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies.

• Leverages complex analytical tools to provide business and technical expertise for the analytics process, tools and useful applications across multiple functions or business units to create data driven solutions.
• Consulting to clients on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data-Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative…