Business Analytics Manager- Email Marketing

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

As a Business Analytics Manager within PNC's Mar Com organization, you will be based in Pittsburgh, PA ;
Cleveland, OH; or Philadelphia, PA.

This Business Analytics Manager position is for an Email Marketing Manager on the Customer Management team within Marketing & Communications department. We’re seeking an experienced Email Marketing Manager to own the day‑to‑day execution of email marketing campaigns in Salesforce Marketing Cloud, and to serve as a trusted advisor on email marketing best practices, deliverability, and evolving privacy/technology changes that impact engagement and measurement.

This role will also play a key part in standing up Adobe Journey Optimizer for triggered email communications. This person will partner across Marketing, Analytics, Privacy, and Technology teams to ensure the smooth operations of email marketing.

• Own daily campaign execution in SFMC: data extension management, email content build, dynamic content, build and manage automations, quality assurance, and email deployment.
• Stand up Adobe Journey Optimizer for email sends: collaborate with Mar Tech to configure connections; design journeys, testing and governance; document operational playbooks and train users.
• Consultation on Best Practices: provide guidance on template architecture, accessibility, mobile rendering, inbox placement, etc.; establish standards for risk mitigation, testing, and quality assurance.
• Monitor technology & privacy updates: track and interpret provider changes (e.g., inbox privacy features, anti‑spam updates), translate into recommendations to minimize impact to PNC Marketing.
• Deliverability management: partner on authentication (SPF/DKIM/DMARC), work with deliverability vendor partner to understand potential issues and work toward resolution, understand best deliverability practices.
• Data & analytics: understanding integrations with other Mar Tech platforms, knowledge of available data to be used for analytics, and expertise on how to leverage data.
• Compliance & governance: follow approved email marketing related controls, coordinate with Privacy and/or Compliance when appropriate to ensure compliance with all regulations, define standard operating practices and ensure adherence.
• Process excellence: standardize intake, enforce SLAs, and continually optimize working models with Growth Marketing and Marketing Operations.
• PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Manages the development, implementation and support of business analytics initiatives and projects. Leads a team of Business Analytics Consultants and may manage managers.
• Identifying, sizing, planning and prioritizing opportunities for processes or performance management through analytics.
• Assessing the scope and resources required of various analytics projects to define necessary resources.
• Manage key performance metrics and communicate operational challenges.
• Monitoring and communicating key performance metrics and operational challenges.

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve…