Assistant Director, Content & Digital Services

The Assistant Director of Content & Digital Services leads the City's newly established Content & Digital Services Team within the Department of Innovation & Technology. Reporting to the Director of 311 & Resident Experience, this position is responsible for developing the City's strategy for digital content and resident-facing web experiences while building a high-performing team that delivers clear, accessible, and user-centered information.

The Assistant Director provides strategic leadership for the City's website, employee hub (intranet), and other digital communication channels by establishing content governance, managing cross-departmental partnerships, and driving continuous improvement. This position serves as the City's leader for digital content strategy, ensuring residents and employees can easily find, understand, and use information and services.

• Lead and manage the Content & Digital Services Team, fostering a collaborative, innovative, and service-oriented culture.
• Supervise, coach, and develop a multidisciplinary team of content, design, and digital professionals while managing future staffing and contractor resources.
• Establish the vision, priorities, operating procedures, and performance standards for the team.
• Develop and implement organization-wide content strategy, governance, editorial standards, and publishing processes for the City's website, employee hub, and other digital platforms.
• Ensure digital content is accurate, accessible, user-focused, and aligned with City priorities and resident needs.
• Lead cross-functional digital initiatives from planning through implementation, coordinating with departments across the organization.
• Build strong working relationships with City departments and serve as the primary point of contact for digital content strategy and governance.
• Develop sustainable processes for departments to create, review, publish, and maintain digital content.
• Partner with Mayor’s Office of Communications, Information Technology Services, and departmental leadership to improve digital service delivery and resident experience.
• Monitor website performance, accessibility, usability, and content quality using analytics, user feedback, and industry best practices to drive continuous improvement.
• Manage multiple projects simultaneously while balancing competing priorities and organizational objectives.
• Prepare reports, recommendations, and presentations for executive leadership on digital initiatives and performance.
• Perform other duties as assigned.

• Bachelor's degree in Communications, Journalism, Public Administration, Marketing, User Experience, Information Science, or a related field.
• Five (5) years of progressively responsible experience in digital communications, web content strategy, digital services, or a related field.
• Three (3) years of supervisory or management experience.
• Demonstrated experience leading complex projects involving multiple stakeholders.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational, analytical, and project management skills.
• Ability to develop processes, establish standards, and manage organizational change.

• Experience working in local government or another complex public-sector organization.
• Experience managing enterprise websites, intranets, or digital service platforms.
• Knowledge of web accessibility standards (WCAG), plain language principles, content governance, and user-centered design.
• Experience with content management systems, digital analytics, and project management methodologies.

• Exceptional writing, editing, and communication skills.
• Stro…