Manager, Brand Communications and PR

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands:
Kay Jewelers, Zales, Jared, H. Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox,  and Diamonds Direct. We are a people-first company, and this core value is at the heart of everything we do—from empowering our valued team members to collaborating with our customers to fostering the communities in which we live and serve. People, and the love their actions inspire, drive us.

We’re proud of the love we inspire outside our walls and especially proud of the diversity, inclusion, and equity we inspire inside. Dynamic career paths await you—rewarding opportunities to impact lives and inspire love.

The PR Manager enhances and executes consumer media relations for Milestone & Gifting and Style & Trend Brands including Kay, Zales, People and Banter, and assists with corporate media relations, as needed. This role is an integral part of the Communications team that helps educate and drive our company’s business strategy across all stakeholders. Reports to the Sr. Manager of PR for Kay, Zales, People and Banter.

The PR Manager works closely with cross‑functional teams, including marketing and merchandising, to amplify brand differentiation, products, and services on external and internal platforms.

While this is a remote role, travel is required—events and Signet offices (Dallas, Texas and Akron, Ohio) as needed. Access to PR offices in NYC is also expected for 1:1 meetings with media and key talent. This is an evolving role; tasks may change as strategies evolve.

• Supports the evolving of overall consumer media relations strategy, executive positioning, and messaging for KZPB to advance differentiation holistically and by brand.
• Supports the development and execution of PR strategies, focusing on storytelling, media exposure, and product visibility to increase brand consideration among key audiences.

• Manages daily consumer media relations activities, including supporting relationships with local, national and trade media and directing external agencies.
• Creates and oversees Signet’s daily email “The Cut” highlighting corporate and consumer coverage, distributed company‑wide.
• Prepares earned‑media opportunities to increase coverage with a focus on Tier 1 publications.
• Writes press releases, media pitches, interview briefs, fact sheets and shepherds reviews, often time‑sensitive.
• Builds targeted media lists and talent lists to ensure the right contacts for each initiative.
• Works with merchandising and marketing to order PR samples and seeding materials aligned with key business initiatives.
• Conducts weekly media scans and industry trend research across pop‑culture, social media, sports, fashion, music, and more to inform strategies.
• Maintains internal gifting and sampling inventory, coordinating with marketing and merchandising for warehouse pulls.
• Oversees Signet project grid and brand editorial calendars; supports drafting pitches and maintaining consistent brand coverage.

• Supports event ideation and execution: invite lists, creative ideation and décor, site checks, collaboration with merchandise on products, staffing, etc.
• Supports organic influencer integration.

• Actively seeks new brand partnership, activation, and sponsorship opportunities for PR and talent activities.
• Vet opportunities with the Sr. PR Manager or independently as needed.

• Performs additional duties and projects: shipping labels, inventory, ordering products, reporting, invoices, etc.
• Guides measurement approach to gauge effectiveness of efforts and inform ongoing programming, budgets, and resource allocations.
• Supports lookbook and asset building.
• Builds decks and reports to share PM and cross‑functional insights monthly.
• Reviews and edits all agency work before sharing with the broader team.

• Supports corporate communications as needed (executive profiling, awards, panels, etc.).
• Maintains the Signet project grid.

• Bachelor’s degree in…