Director, Marketing; Cleveland Browns

Director, Marketing (Cleveland Browns)

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white‑label approach. Our network of 450 venues worldwide hosts 20,000 events and entertains 165 million guests each year, powered by expertise and execution across feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world‑class live events.

Position:
Director, Marketing
Department:
Legends Global Sales

Reports to:

SVP/VP
FLSA Status:
Salaried/Exempt

As a key member of the project team, the Director, Marketing is responsible for shaping, planning, managing and executing all marketing activities that support the sale of partnerships, suites and season tickets in the new stadium. The role requires close collaboration with the Cleveland Browns marketing and creative teams to ensure the Browns brand is protected, elevated and enhanced throughout the new stadium campaign.

• Work in close collaboration with Legends project leadership and the Cleveland Browns to develop, refine and shape the sales narrative for the new stadium across all revenue categories (partnerships, ticket sales, suites)
• Support the development of content/assets for the digital sales application, new stadium website and the sales center
• Bring to life the new stadium customer journey
• Leverage marketing platforms, technologies and digital media trends (Third Party vs. First Party data, ad servers, gamification, Web3, etc.)
• Manage the creative queue for partnership pitches
• End‑to‑end management of highly targeted, digital marketing campaigns
• In conjunction with internal and external teams create, initiate, manage and measure new stadium marketing and communication campaigns
• Construct campaigns for customer acquisition, expansion, and retention throughout the new stadium sales process
• Manage omnichannel campaigns (digital and direct marketing assets including email, social media, webinars, sponsored events, paid search, display ads, retargeting and direct mail)
• Collaborate closely with data analytics, content and creative teams to develop customer segments for highly targeted content campaigns
• Analyze social media marketing data and campaign results to shape future strategies
• Analyze campaigns to evaluate key measurables including Cost Per Lead, Online Marketing ROI, Customer Conversion Rates, ROAS and other KPI’s
• Lead, train, coach, evaluate and develop marketing staff
• Manage relationships between internal expectations, client management and external vendors

• Experience overseeing a marketing/sales staff (preferred)
• High emotional intelligence, intellectual curiosity and desire to grow professionally
• Ability to prioritize and meet competing deadlines independently
• Ability to manage multiple tasks simultaneously, remaining organized and calm under pressure
• Proven experience planning and implementing strategic and targeted marketing campaigns
• Proven ability to work collaboratively in a team‑oriented environment
• Effective project management skills
• Professional verbal and written communication skills
• Strong work ethic
• Excellent time management and organizational skills
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions

• Bachelor’s degree or equivalent
• 8+ years in progressively senior marketing roles at a digital marketing agency, brand agency with digital focus or a sports & entertainment property

Competitive salary plus bonus potential commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation and 401(k).

Location:

On Site (Berea, OH). Physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job; reasonable accommodation may be made where feasible.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.