Low Proof Spirits Brand Manager

Portfolio Strategy & Brand Development

• Assist with long‑term strategic planning for the Low‑Proof Spirits portfolio, identifying growth opportunities, new markets, and innovation potential.
• Evaluate and implement programs that deliver strategic and financial value while reinforcing brand positioning within the category.
• Monitor competitive dynamics and consumer trends to inform brand strategy, pricing, and portfolio recommendations.

Sales Enablement & Commercial Execution

• Guide the Sales team on executing portfolio growth strategies, including programming, activation priorities, and brand standards.
• Spend time in‑market with Sales to evaluate execution quality, identify retail opportunities, and support field‑level coaching.
• Deliver internal presentations and updates on brand performance, new items, and marketing plans to ensure alignment across teams.

Brand & Supplier Management

• Serve as the primary liaison with spirit suppliers, coordinating regular communication, planning cycles, and collaborative initiatives to ensure brand alignment and executional excellence.
• Lead supplier engagement activities by organizing and attending supplier meetings, trade calls, and market visits to evaluate program effectiveness, strengthen relationships, and identify new growth opportunities.
• Manage all brand‑level marketing execution, including POS materials, promotional assets, and media planning, while working with suppliers to deliver marketing programs on time and within budget.
• Oversee financial stewardship of the portfolio by tracking and reconciling supplier funding, co‑op budgets, credit issues, and performance reporting to maintain accurate and timely financial accountability.

Local Marketing & Execution

• Develop and execute consumer, trade, and field‑marketing initiatives for the low‑proof spirits segment, ensuring consistent brand messaging, positioning, and activation across all channels.
• Coordinate and manage local marketing execution, including events, ride‑alongs, promotional campaigns, and the marketing calendar, ensuring timely delivery of materials and sales team support.
• Drive portfolio performance through effective use of incentives, brand programs, and marketing concepts, while tracking, analyzing, and reporting results to inform strategic adjustments.
• Collaborate closely with sales leadership to align marketing activities with sales objectives and performance metrics, continually evaluating the ROI of initiatives and optimizing tactics for maximum impact.

Operational Oversight & Compliance

• Monitor sales performance, financial indicators, and tactical brand/supplier expenses to ensure alignment with strategic goals and accurate budget adherence.
• Oversee compliance with company policies and all local, state, and federal liquor regulations, maintaining up‑to‑date knowledge of industry standards and regulatory changes.
• Schedule training sessions for sales teams as needed on brand knowledge, quality assurance, and compliant execution of promotional activities.
• Evaluate and report on operational performance, providing insights that connect sales outcomes, program execution, and regulatory requirements.
• Ensure consistent documentation and adherence to operational processes, including accurate reporting, audit readiness, and alignment with internal compliance expectations.

Organizational Stewardship

• Maintain open communication with company leadership and staff to support a collaborative work environment.
• Take initiative to understand roles beyond your…