Associate Marketing Enablement Lead- Pega Customer Decision Hub

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a(n) [position title] within PNC's [name of division] organization, you will be based in [city/state location of position].

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As an Associate Marketing Enablement Lead within PNC's Marketing organization, you will be based in a PNC Marketing Hub Location.

In this role, you will build marketing messaging based on defined business requirements using Pega Customer Decision Hub (CDH). You will interact with teams across Product, Marketing, Technology, and our delivery channels to coordinate the successful deployment of new marketing creatives.

Responsibilities include:

• Interpreting business requirements to develop business rule logic within Pega to create targeted marketing campaigns
• Provide consultation with business partners across Product and Marketing
• Perform quality control checks on developed logic
• Coordinate across business and technology teams
• Manage multiple projects and meet target deadlines
• Assisting lower level analysts

• Experience with customer decisioning software such as Pega Customer Decision Hub (CDH)
• Pega Decisioning Consultant certification
• HTML coding proficiency
• SQL knowledge
• Understanding of a Test/QA/Production environment structure
• Interest in Marketing Technology
• Strong communication and problem solving skills

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations.
• Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution.
  
  Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization.
• Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC's risk appetite, governance expectations, and enterprise risk management framework. Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability.…