Director of Marketing

We are looking for a strategic marketing leader to shape and elevate our brand presence. This role will guide integrated marketing, communications, and public relations efforts while partnering with senior leadership to align initiatives with business goals. The ideal candidate brings both executive-level vision and a practical approach to building campaigns, leading creative execution, and delivering measurable market impact.

RESPONSIBILITIES:
• Lead and develop a multidisciplinary marketing team, setting clear priorities, encouraging collaboration, and supporting continued growth.
• Create and execute comprehensive marketing plans that strengthen brand visibility and support revenue goals across products and services.
• Direct messaging, creative development, and campaign execution across print, digital, web, social media, and public relations channels.
• Partner with executive leadership to help define strategic direction, establish budgets, and align marketing investments with organizational objectives.
• Oversee market research, competitive analysis, and performance reporting to identify opportunities and improve campaign effectiveness.
• Guide go-to-market strategies for new offerings, including positioning, packaging, and pricing recommendations that support long-term growth.
• Manage departmental budgets, resource allocation, and outside vendors to ensure projects are delivered on time and within approved spending levels.
• Support planning and promotional execution for major sales conferences and regional events throughout the year.
• Supervise website experience and the development of marketing collateral to maintain a consistent, high-quality brand identity.
• Lead media outreach, brand communications, and social engagement initiatives, including partnerships with influencers and brand advocates.
• Proven experience leading marketing strategy and brand development in a senior-level role.
• Strong background in digital marketing, integrated campaigns, and B2B marketing environments.
• Demonstrated ability to use analytics tools, including Google Analytics, to measure performance and guide decision-making.
• Experience managing public relations, social media programs, and brand awareness initiatives.
• Skilled in strategic planning, budget oversight, and balancing multiple priorities in a fast-paced setting.
• Ability to collaborate effectively with executive stakeholders and influence high-level business decisions.
• Experience planning and supporting conferences, events, or sales meetings as part of broader marketing efforts.
• Strong leadership, communication, and team-building skills with a track record of developing high-performing teams.