Product Marketing Manager

Cross Country Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview:

The Product Marketing Manager serves as the subject matter expert and primary advocate for CCM’s mortgage products, translating complex product information into clear, compelling, and actionable messaging for loan officers, borrowers, and referral partners. This role develops and executes product marketing, education, and sales enablement strategies through digital, social, video, and live presentation channels. As a visible on-camera spokesperson, the Product Marketing Manager creates engaging content, supports product launches, promotes product adoption, and equips loan officers with compliant tools and resources that drive customer engagement, business growth, and market differentiation.

Job Responsibilities:

Develop clear positioning, messaging and value propositions for CCM mortgage products, programs and product enhancements.

Translate complex product guidelines, requirements and technical information into simple, practical language for loan officers, borrowers, and referral partners.

Explain how a product works, identify the optimal customer and the borrower needs it solves, and how it can help a loan officer grow their business.

Serve as a consistent on-camera product expert for short-form videos, social media content, webinars, product launches, interviews, live streams, training programs and internal communications.

Build a recognizable and trusted on-camera presence that makes mortgage education clear, credible, engaging and approachable.

Partner with Product, Training, Compliance and Marketing to develop accurate and compelling product communications.

Develop, script and deliver product-focused video content for internal and external digital channels.

Collaborate with social media, digital, creative and video teams to create platform-specific content for Linked In, Instagram, Facebook, You Tube and other emerging channels.

Translate longer product education into concise, engaging digital content, including short-form videos, social posts, talking points, FAQs, graphics and campaign concepts.

Identify timely opportunities to connect CCM products with market conditions, borrower needs, industry trends and relevant social conversations.

Create integrated product launch plans that include digital, social, video, email, training and sales enablement components.

Develop supporting materials, including presentations, product guides, talking points, FAQs, email communications, video scripts, social copy, and sales tools.

Develop borrower-focused stories and scenarios that demonstrate how products can be used in real-world situations.

Equip loan officers with clear, compliant and shareable content they can confidently use across their own digital and social channels.

Lead or…